There’s a new rosé in town, and it’s bringing the perfect blend of style, flavour, and celebration to Melbourne this March.
Enchanté Rosé, the latest creation from St Hugo Wines and Formula 1 superstar Daniel Ricciardo, is making waves with its bold, unforgettable debut. Vibrant, playful, and seriously magnetic, this uniquely Australian rosé has timed its launch to perfection by partnering with the Formula 1 Grand Prix (AUSGP) and hosting an exclusive activation at Melbourne’s iconic Hotel Nacional.
A Grand Entrance on the F1 Stage
Enchanté Rosé is making its mark where the energy is unmatched—the Formula 1 Grand Prix. Nestled in a major activation spot in the General Admission area, this rosé is more than just a drink; it’s a lifestyle. Capturing the magnetic vibes of F1 mania, the Enchanté lifestyle invites racegoers to sip, socialise, and celebrate in true Ricciardo fashion. Whether you’re cheering from the sidelines or soaking up the atmosphere, the presence of Enchanté Rosé alongside the roar of engines promises a sensory experience like no other.
Hotel Nacional Takeover: Rosé and Rooftop Vibes
For those who like their wine served with a side of city chic, Enchanté Rosé extends its celebration beyond the track to the heart of Melbourne’s CBD. From Labour Day (March 10th) to March 23rd, the 100% gluten-free, Mexican-inspired venue Hotel Nacional is hosting an exclusive takeover—cue the rosé revolution!
Spread across five levels, Hotel Nacional offers a rooftop experience like no other, and it’s here that visitors can immerse themselves in the essence of Enchanté. The star attraction? The rosé itself, served by the bottle, by the glass, and (for something truly Instagrammable) as a limited-edition frozen slushie. There’s no better way to toast the end of summer than with this crisp yet vibrant rosé, boasting bright red berry flavours, floral notes, and a clean finish.
To make race week even sweeter, from Thursday to Sunday (March 13th to 16th), diners at Hotel Nacional’s restaurant will enjoy a complimentary glass of Enchanté Rosé on the open-air rooftop after their meal. Picture this—a balmy Melbourne evening, a chilled glass of rosé in hand, and the city buzzing with F1 energy. It’s the ultimate way to celebrate, Ricciardo style.
Melbourne Lights Up with Enchanté Rosé
Enchanté Rosé isn’t content with just serving up killer flavours—it’s illuminating Melbourne’s nightlife too. The brand is taking over Hotel Nacional’s iconic façade on Hardware Lane with a jaw-dropping light projection display. Unveiled on Wednesday 12th, Saturday 15th, and Sunday 16th March, this large-scale spectacle will see the building transformed with dynamic animations of roses. Created using custom projection mapping, the display is set to dazzle locals, nightlife lovers, and Grand Prix-goers alike.
This must-see activation perfectly encapsulates Enchanté Rosé’s personality. Vibrant and bold, it’s designed to celebrate life’s special moments—and this is one you absolutely won’t want to miss.
The Rosé That Celebrates Life
Enchanté Rosé marks the latest addition to the DR3 x St Hugo collection, created in collaboration with Daniel Ricciardo. Known as one of the most charismatic figures in F1, it’s no surprise that Ricciardo’s personality shines through in this wine. The name itself—‘Enchanté’—is a French nod to his warm, inviting nature, meaning “pleased to meet you.”
This is a rosé for people who love to gather with good mates, share a laugh, and soak up the sunshine. With its bright red berry flavours and floral hits, Enchanté is as much a conversation starter as it is a companion for long afternoons and unforgettable celebrations.
Where to Find Enchanté Rosé
The reigning drink of the season, Enchanté Rosé is ready to charm at two iconic Melbourne locations during its debut window. Swing by the Formula 1 Grand Prix (AUSGP) General Admission area for rosé-fuelled vibes, or head to Hotel Nacional at 23-25 Hardware Lane, Melbourne from March 10th to 23rd for a rosé experience like no other. Doors open daily from 12 PM, Monday to Sunday.
With bold flavours, exciting events, and Ricciardo’s infectious spirit, Enchanté Rosé isn’t just a wine—it’s a movement. Whether you’re trackside or rooftop-bound, don’t miss your chance to raise a glass and revel in the Enchanté lifestyle. Cheers to that!