Last updated: May 2026
This Privacy Policy describes how The F (“we”, “us”, or “our”) collects, uses, and shares information when you visit the-f.com.au (“the Site”).
Information We Collect
We collect information you provide directly to us, such as when you contact us via email or subscribe to our newsletter.
We also automatically collect certain information when you visit the Site, including your IP address, browser type, operating system, referring URLs, and pages viewed. This information is collected through cookies and similar tracking technologies.
Cookies
We use cookies to improve your experience on our Site. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
We use the following types of cookies:
- Analytics cookies — We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. We use this information to improve the Site. Google Analytics collects only the IP address assigned to you on the date you visit the Site. For more information on how Google uses this data, visit Google’s Privacy Policy.
- Advertising cookies — We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies to serve ads based on your prior visits to our Site and other sites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our Site and other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings.
Third-Party Advertising
We use Google AdSense to serve advertisements on our Site. Google AdSense is a third-party vendor that uses cookies to serve ads on our Site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our Site and other sites on the internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
Third-party ad servers or ad networks use technologies like cookies, JavaScript or Web Beacons in their respective advertisements and links that appear on The F. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and to personalise the advertising content you see.
The F has no access to or control over these cookies that are used by third-party advertisers.
Affiliate Links
Some articles on The F contain affiliate links. If you click on an affiliate link and make a purchase, we may earn a commission at no additional cost to you. We only recommend products and services we believe are genuinely useful.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Site
- Respond to your comments and questions
- Send you newsletters if you have subscribed
- Monitor and analyse usage patterns
- Serve relevant advertisements
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share information with service providers who assist us in operating the Site, conducting our business, or serving users, so long as those parties agree to keep this information confidential.
Your Rights Under Australian Law
Under the Australian Privacy Act 1988, you have the right to access personal information we hold about you and to request corrections. To exercise these rights, contact us at privacy@the-f.com.au.
Children’s Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated date.
Contact Us
If you have questions about this Privacy Policy, contact us at:
hello@the-f.com.au
The F Media
the-f.com.au