Step One: new undies with a reason to be worn
Trailblazing underwear brand Step One is taking comfort to unprecedented heights with the launch of their groundbreaking Cloud Mesh technology. Known for revolutionising men’s underwear, this latest innovation promises unmatched breathability, sustainability, and all-day comfort. Launching on 8th February 2025, the men’s range will soon be followed by a product tailored for women. What Makes Cloud Mesh a Game-Changer? At its core, Cloud Mesh is all about keeping you cool and dry. The ultra-light mesh fabric, crafted from organic viscose derived from bamboo, not only delivers exceptional breathability but also upholds the brand’s commitment to sustainability. Combined with Step One’s signature innovations like their UltraGlyde Panels, designed to prevent chafing and ride-up, and the 3D Comfort Pouch, which offers superior support, the Cloud Mesh range sets a new benchmark in underwear technology. A Revolution Born from Necessity Step One’s story began when Aussie entrepreneur Greg Taylor found himself dealing with unbearable chafing while hiking in New Zealand. Unable to find a reliable solution, he took matters into his own hands. After extensive research and testing, Greg developed what fans now hail as the “ultimate boxer brief.” This ingenuity has led to Step One selling a pair of underwear every seven seconds, gaining a cult-like following across Australia, the UK, and recently, the US. They’ve even achieved a successful ASX listing and expanded into women’s underwear, further cementing their innovative edge. Comfort with a Conscience Beyond their focus on peak performance, Step One remains deeply committed to sustainability. From their eco-friendly materials to their dedication to… Read More





