Sustainable wine gets a new face: Tread Softly plants 2-millionth tree
Australian wine brand Tread Softly has raised the bar for sustainability, proudly celebrating the planting of their two millionth tree this October. Since 2019, Tread Softly, in partnership with Carbon Neutral, has committed to restoring the nation’s degraded lands, with a tree planted for every case of wine sold. The result? The creation of the thriving Tread Softly Forest, which has reclaimed over 1,212 hectares of previously over-cultivated land in Western Australia’s Yarra Yarra biodiversity corridor. A Forest Reborn Over the last five years, Tread Softly and Carbon Neutral have carefully planted a diverse mix of more than 50 native tree species to regenerate lands once cleared for agriculture. The transformation is striking. What was once barren red earth now teems with life, as hundreds of native animal and plant species return to their natural habitat. Carbon Neutral COO Nevin Wittber explains, “You can see the difference from the red barren landscape and right next to it is this forest… Over time, this forest will represent what it was before the land was cleared.” The environmental benefits of this monumental effort cannot be overstated. The Tread Softly Forest is expected to sequester approximately 125,000 tonnes of CO2e from the atmosphere over the next 25 years—that’s the equivalent of taking 35,000 cars off the road every single year. Consumers Driving Change Tread Softly’s extraordinary contributions would not be possible without the ongoing support of their customers. Each tree planted symbolises the collective impact of consumers choosing a wine brand that puts the planet first. Ross Marshall,… Read More
