Get ready, Bondi! JAG is bringing the ultimate summer vibes to Campbell Parade with The JAG Weekender, a three-day celebration to mark the reopening of its Bondi store. From Friday 31 October to Sunday 2 November, JAG and Sonoma Bakery are teaming up to transform the Bondi precinct into the perfect coastal hangout.

What’s on:

  • Free Coffee for the first 100 guests daily at Sonoma Café
  • Limited-Edition Summer Flans by Sonoma Bakery: Parisian vanilla flan in a croissant tart topped with fresh raspberries—summer in every bite!
  • Custom Picnic Kits designed for impromptu beach hangs
  • Saturday Treasure Hunt: Win JAG gift cards ($15-$500)
  • Roaming Icy Pole Cart to keep you cool
  • $4,000 Weekend Away Prize Draw: Spot the branded Land Cruiser to enter
  • Exclusive Discounts & Surprise Prizes in-store

Event details:

  • Where: JAG Bondi Store, 11/178 Campbell Parade, Bondi Beach
  • When: Friday 31 Oct – Sunday 2 Nov, 9:30 AM – 2 PM daily

Don’t miss this chance to soak up the summer spirit, enjoy delicious treats, and score some amazing prizes. See you at The JAG Weekender!