NOMAD Group, renowned for its culinary excellence, is set to launch its biggest campaign to date, aptly named “Things We Love.” This month-long celebration will serve as a tribute to the exceptional produce and suppliers that NOMAD cherishes. With a focus on simplicity and authenticity, the campaign aims to showcase the true beauty of these beloved ingredients.
Executive Chef Jacqui Challinor, the creative force behind NOMAD Group, expresses her passion for food as a love language. She shares, “We’re doing ‘Things We Love’ to celebrate all the beautiful produce and suppliers we cherish. Anchovies, figs, olive oil, ricotta, jamon… it’s a shopping list of all my favorite ingredients.”
In line with NOMAD’s style, the team deliberately avoids overcomplicating dishes to allow the natural flavors to shine. This approach highlights the quality and integrity of the ingredients, crafting a dining experience that resonates with both food enthusiasts and connoisseurs.
The campaign extends beyond gastronomy to the realm of mixology, with a thoughtfully curated cocktail menu designed to magnify and complement the love-themed atmosphere. Each week, four exclusive beverages will grace the menu, priced at $25. The first week introduces ‘The Don,’ a captivating cocktail featuring Gospel Straight Rye, Mac by Brookies, and Madeira Boal. Week two brings forth the beguiling ‘Rhubarb Bliss,’ artfully blending Rhubi Rhubarb Mistelle, Maidenii Sweet Vermouth, Peychaud Bitters, and Mount Majura Vineyard sparkling wine.
Week three showcases the refreshing ‘Window Seat,’ a delightful fusion of Starward Twofold Whiskey, Autonomy Native Amaro, Saint Felix Bitter Citrus aperitivo, and citrus. Finally, the campaign culminates with the tantalizing ‘Rye Reverie,’ featuring Gospel Solera Rye, Saison Quince Vermout, and Saison Vin Amaro Artichoke Amaro.
NOMAD Group’s collaboration with talented bar managers Kennedy Chung in Sydney and Iain McCartney in Melbourne ensures that these cocktails pay homage to Australian ingredients, transcending state borders. This innovative approach allows guests to savor the same cocktail experience at both NOMAD venues, fostering a sense of unity and shared appreciation for the diverse flavors of Australia.
For those seeking an extraordinary Valentine’s Day celebration on February 14th, NOMAD Group offers a range of offerings across its four venues. Reine & La Rue’s dining experience promises shared starters, individual mains and desserts, and a glass of Ruinart Champagne on arrival for $280pp. NOMAD Melbourne presents a share-style set menu and a glass of Champagne for $185pp. NOMAD Sydney offers a similar experience with a share-style set menu and Champagne for $185pp. Lastly, Beau delights guests with a share-style set menu and Champagne for $150pp.
Indulge in NOMAD Group’s ‘Things We Love’ campaign and immerse yourself in a world where passion, flavor, and heartfelt connections come together. For further details on this enchanting celebration, please visit here.