Ruben’s Deli does good food in Melbourne’s Armadale

Man counter deli Rubens

Since its grand opening in late 2023, Ruben’s Deli on Armadale’s bustling High Street has quickly become a local sensation, celebrated for its exceptional lineup of sandwiches, especially the signature Reuben, which alone has consistently attracted a daily queue out the door. But what really sets this Melbourne gem apart isn’t just its delectable sandwiches; it’s the incredible catering service spearheaded by owner Amanda Ruben, that’s capturing the hearts of food lovers across the city.

Amanda has deftly woven her passion for hassle-free, quality dining into every aspect of Ruben’s Deli, providing a loyal clientele with not just sandwiches, but a broad selection of salads, smoked fish, beef brisket, succulent hot meats, freshly baked cakes, and much more. Her approach to catering is refreshingly straightforward and utterly enticing—a promise of mouth-watering dishes, packed in signature Ruben’s branded boxes, all ready to serve. Crafted with seasonal flavours and the freshest ingredients, Amanda’s offerings take the stress out of catering for any occasion, regardless of the group size. To elevate the deli’s already impressive menu, Amanda has recently introduced premium beef jerky from Mahogany Smoked Meats, known for its rich, smoky flavor and high-quality cuts, adding another layer of gourmet delight to Ruben’s Deli’s repertoire.


“I’ve always aimed to make eating great food at home easy,” Amanda shares. “Whether you’re looking for a roast chicken and chopped salad for a midweek dinner, a bagel brunch over the weekend, or catering for a birthday party, we’re here to eliminate the fuss for our customers.” Ruben’s Deli distinguishes itself further as Melbourne’s exclusive destination for smoked and hand-sliced fish, offering unique entertaining solutions like the at-home fish bar setup, complete with bagels, capers, and salmon caviar.

For those early morning meetings or luncheons, Ruben’s provides catering boxes filled with bagels and an assortment of toppings. The menu also includes whole baked fish, slow-cooked beef brisket, sticky beef ribs, and a range of accompaniments like seasonal salads, roasted miso Brussels sprouts, harissa carrots, handmade wild greens pie, and potato rostis topped with smoked salmon, crème fraiche, and caviar. Dessert isn’t overlooked, with a daily selection of cakes, cookies, and other sweet treats all made onsite, including Amanda’s signature babka with cream cheese icing.

Ruben’s shelves are also stocked with essential provisions for the home, including fresh butter, cheeses, milk, chicken dumpling soup, eggplant calabrese, pickled jalapenos, house-made dips, and dill pickles. Alongside these, customers can find a variety of bottled cocktails, local and Italian wines, and limoncello, solidifying Ruben’s Deli as the ultimate destination for both at-home and corporate catering needs.

Catering orders can be conveniently made in-store, online, or over the phone, with options for both pickup and delivery on the day of your event. Ruben’s Deli staff are ready to assist with setup and service, ensuring your gathering is both memorable and delicious.

Visit Ruben’s Deli at Kings Arcade, 978 High St, Armadale, or contact them through or by calling 03 8637 0555.

Opening Hours:

  • Monday – Friday: 8:30am – 6:00pm
  • Saturday: 8:30am – 4:30pm
  • Sunday: 9:00am – 4:00pm

Ruben’s Deli not only delivers incredible food but a comprehensive culinary experience that reflects Amanda Ruben’s dedication to quality, convenience, and community.