Something new for sushi you never thought of is now here.
Australia’s largest fresh sushi retailer, Sushi Izu, has introduced a game-changing addition to its menu: a new range of sushi and sashimi featuring sustainably grown Humpty Doo Barramundi. Available nationally across more than 230 Sushi Izu locations in Woolworths supermarkets, this range is putting a distinctly Australian twist on a category traditionally dominated by salmon and tuna.
A local flavor making waves
After debuting earlier this year at Sushi Izu’s standalone concept store in Sydney’s Summer Hill and rolling out in Queensland Woolworths stores in April, the Humpty Doo Barramundi range has quickly captured the hearts (and taste buds) of Aussie sushi fans. This marks the first time barramundi has taken center stage in a national sushi retailer, offering a fresh, local alternative to the usual sushi staples.
World-renowned chef and Humpty Doo Barramundi brand ambassador Jason Roberts is excited about the collaboration. “Sushi is one of Australia’s favorite foods, and this partnership gives sushi lovers even more variety,” he says. “Barramundi has all the makings of the next big trend in sushi – it tastes incredible, it’s sustainably grown, and it puts our most iconic fish firmly in the spotlight.”
A commitment to quality and sustainability
The partnership between Sushi Izu and Humpty Doo Barramundi is built on shared values of quality, innovation, and sustainability. Sushi Izu, known for its restaurant-quality sushi made convenient, has worked closely with Humpty Doo Barramundi to craft a range that celebrates the best of Australian produce.
Damien Blakeney, General Manager of Sushi Izu, says, “At Sushi Izu, we’re committed to using only the highest-quality ingredients, and our collaboration with Humpty Doo Barramundi reflects that. The response from consumers has been incredible, and taking this range national was a natural next step.”
Humpty Doo Barramundi, a 100% Australian family-owned pioneer in sustainable aquaculture, is renowned for its innovative farming practices and commitment to environmental care. CEO Dan Richards shares, “We’re proud to see our barramundi featured as a hero ingredient in Sushi Izu products. This partnership means more Australians can experience what makes our barra so special – fresh, healthy, and full of flavor.”
A menu to savor
The Sushi Izu Humpty Doo Barramundi range offers a variety of delicious options, including:
- Crispy barramundi inside-out rolls drizzled with sushi sauce
- Aburi barramundi nigiri topped with zesty yuzu kosho
- Yuzu-inspired barramundi ceviche with a fresh citrus kick
- Barramundi sashimi
- Barramundi nigiri
With its clean, mild flavor and firm texture, Humpty Doo Barramundi is perfectly suited to both raw and cooked sushi dishes, making it a versatile and exciting addition to the sushi scene.
Where to find it
The Sushi Izu Humpty Doo Barramundi range is available now at Woolworths locations nationwide. For more information and the full menu, visit sushiizu.com.au. Don’t miss your chance to try this fresh, local twist on sushi!