Mad Mex has set a new benchmark for authentic Mexican cuisine in Australia with the launch of its Carne Asada dish, blending tradition with the fast-paced world of fast-casual dining. This initiative, debuting on March 18, 2024, signifies more than just the addition of premium, pasture-raised skirt steak to its already vibrant menu. It’s an embodiment of Mexican culture’s rich culinary heritage, brought to life in a format that’s both affordable and accessible to its diverse Australian clientele.
The Carne Asada offering at Mad Mex isn’t just about serving grilled steak; it’s about delivering an authentic Mexican experience. The skirt steak, preferred for its flavor and tradition in Mexican cuisine, undergoes a rigorous marination process in a bespoke blend of citrus and spices, mirroring the practices of the best Mexican taquerias. This meticulous preparation process, spanning six months of development, underscores Mad Mex’s commitment to authenticity and quality, while still aligning with their mission of offering healthier fast food options.
Founded on the principle that Mexican food should be as nourishing as it is flavorful, Mad Mex differentiates itself by offering fully customizable meals that cater to various dietary preferences, including vegan, gluten-free, and vegetarian options. This approach not only caters to the growing demand for healthier eating options but also emphasizes the brand’s inclusive ethos, ensuring there’s something for everyone.
The limited-time offer of Carne Asada in Mad Mex restaurants, on delivery, and via the Mad Mex app, starting from March 18, 2024, presents a unique opportunity for Australians to indulge in a premium steak experience at a value-driven price point. According to Clovis Young, the founder and managing director of Mad Mex, this launch is a celebration of life’s milestones, big or small, through the communal joy of sharing a Carne Asada meal, maintaining the spirit of Mexican food culture.
Mad Mex’s evolution, from its inception to operating 66 restaurants across Australia, reflects a strategic vision focused on balancing authenticity with the demands of fast-casual dining. It’s a vision that recognises the importance of adapting traditional flavours to modern lifestyles, without compromising on the essence that makes Mexican cuisine universally beloved. The Carne Asada launch symbolises a step forward in this quest, promising an ‘authentic Mexican experience’ that transcends simple dining, fostering a deeper appreciation for cultural traditions through the universal language of good food.
Find more info at the Mad Mex website