Help support the mental health of Australia’s youth this Fairy Bread Day

Fairy Bread Day

24 November is Fairy Bread Day – a day of colourful sprinkles and sugary goodness to help support the mental health of Australia’s youth with

Adam Schell, founder of Fairy Bread Day handed over the reins to long-time supporter and family-owned Australian company, Dollar Sweets, to take Fairy Bread Day national and make a bigger impact for our kids.

The plan is to get as many people to break out the 100s & 1000s from the pantry and sprinkle some love for our youth this Fairy Bread Day. 

All you have to do is when the clock strikes 3.15 pm on 24 November, stop what you’re doing and share a plate of Fairy Bread at the office or at home, in person or virtually.

fairy banana bread
Try 100s and 1000s on your banana bread!

If you’re planning to participate with workmates or friends, donations can be made via, which all go to Donors can pledge their donations via the site until 1 December.

“Our mission is to create a brighter future for Australia’s youth, ensuring all young people have access to the tools they need to support their mental health”, said Miranda Higgins, Managing Director of Dollar Sweets. 

“ is the perfect partner we can grow with year on year and in one of the most challenging times in history, there are a lot of kids doing it tough right now.”

Funds raised from Fairy Bread Day will assist in delivering programs that improve the mental health and wellbeing of all young people. In Australia, one in four young people experiences mental health difficulty. Yet, less than 30 percent of them receive the help they need. was founded in 1998 and is a leading digital mental health service that provides specially targeted information and tools to help Australian youth be well and stay well, regardless of their location, gender, or sexuality.

During November 2020, ten cents from every sale of ‘Dollar Sweets 100s and 1000s’ will go to, along with all funds raised from Fairy Bread Day.