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Ford Ranger new champion of utes

When it comes to towing, camping, and off-roading, Aussies know what they need in a vehicle. That’s why the Ford Ranger has become a favorite among adventurers and hardworking individuals alike. Since its debut in 2011, the Ranger has revolutionized the ute segment on a global scale. It has transformed from being just a work vehicle into a versatile companion that can handle any task thrown its way.

“We see our customers take it to the most extreme off-road locations and then see them parking in tight city streets and unloading their groceries and kids. A Ranger is a do-everything, go-everywhere vehicle,” says Birkic, a representative from Ford.

Exciting news has recently emerged from Ford: the Ranger will soon be available as a Plug-In Hybrid (PHEV), set to arrive in early 2025. This means that the Ranger PHEV can be driven in pure electric mode for over 45 kilometers without using any fuel or producing tailpipe emissions. Not only will this help customers save at the pump, but it also aligns with the growing demand for eco-friendly transportation options. With more than half of Ranger customers traveling 40 kilometers or less per day, they will be able to complete their average daily commute on electric power alone.

In addition to its impressive electric capabilities, the Ranger PHEV will feature the Pro Power Onboard function. This innovative feature allows tradies to power their tools directly from the vehicle, eliminating the need for separate generators. Furthermore, it enables campers to light up their campsites when venturing off-road, adding an extra level of convenience and functionality.

While the Ford Ranger has already captured the hearts of Aussies, its success extends far beyond Australia’s shores. Sold in over 180 markets worldwide, the Ranger has consistently topped sales charts and earned accolades in various countries. It has been a market leader in places like New Zealand and Vietnam, as well as in Europe and the UK. The Ranger’s exceptional performance and versatility have garnered recognition and awards in Australia, South Africa, and the United Kingdom.

To meet the overwhelming customer demand and overcome port congestion challenges faced by the industry, Ford Australia took a remarkable step in 2023. They signed an exclusive deal to charter the Grand Quest, a dedicated ship for transporting Rangers and Everests from the factory in Thailand to Australia and New Zealand. This strategic move allowed Ford to efficiently deliver thousands of Rangers to eagerly awaiting customers across the country.

The Ford Ranger’s success story continues to unfold, combining rugged capability with the latest technological advancements. Whether you’re tackling the toughest terrains or navigating city streets, the Ranger is ready for any adventure. Stay tuned for the launch of the Ranger PHEV in 2025, and experience the power, versatility, and eco-friendly performance of this ultimate Australian icon.

Note: For more information, visit Ford’s official website.

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