As we enter the month of July, many people around the world are taking part in Dry July – a challenge that encourages individuals to give up alcohol for the entire month. This is a great opportunity to reassess your relationship with alcohol and explore some of the many alcohol-free alternatives that are now available.
The no and low alcohol categories have seen significant growth in recent years, with consumption predicted to increase by a third by 2026. This can be attributed to the growing ‘sober curious’ movement, as well as a desire for moderation and balance in lifestyle.
Fourth Wave Wine is one such brand that offers high-quality alcohol-free alternatives that cater to diverse lifestyles and tastes. Their range includes Tread Softly Everything Except Rosé, Plus & Minus Prosecco Cans, and Plus & Minus Shiraz.
Tread Softly Everything Except Rosé is a refreshing blend of fruit flavors and cleansing acidity, perfect for Dry July. It is an excellent alternative to traditional rosé wine and provides a lighter, more refreshing option that still feels indulgent.
Plus & Minus Prosecco Cans are another convenient and stylish alternative for social gatherings. These cans deliver all the bubbles and flavor of traditional prosecco without the alcohol content, making it a great option for those who want to maintain their sobriety while still enjoying social events.
Plus & Minus Shiraz is a non-alcoholic option for those seeking a warm and indulgent drink during Dry July. This wine features aromas of dark cherry, blackberry, and a hint of vanilla and oak, providing a rich and full-bodied experience without the alcohol content.
Fourth Wave Wine is committed to providing high-quality zero-alcohol options that support the growth of the ‘sober curious’ trend. By offering a wide range of options that cater to diverse lifestyles and tastes, they present new opportunities for beverage producers and retailers to provide more health-conscious options to their customers.
In conclusion, Dry July is a great opportunity to reassess your relationship with alcohol and explore some of the many alcohol-free alternatives that are now available. Fourth Wave Wine’s range of high-quality zero-alcohol options provide a convenient and indulgent alternative to traditional alcoholic beverages. By embracing the growth of the ‘sober curious’ movement, we empower ourselves to make healthier choices and live a more balanced and fulfilling lifestyle.