Doing dry July? Here’s what you need in your toolbox

As we enter the month of July, many people around the world are taking part in Dry July – a challenge that encourages individuals to give up alcohol for the entire month. This is a great opportunity to reassess your relationship with alcohol and explore some of the many alcohol-free alternatives that are now available. The no and low alcohol categories have seen significant growth in recent years, with consumption predicted to increase by a third by 2026. This can be attributed to the growing ‘sober curious’ movement, as well as a desire for moderation and balance in lifestyle. Fourth Wave Wine is one such brand that offers high-quality alcohol-free alternatives that cater to diverse lifestyles and tastes. Their range includes Tread Softly Everything Except Rosé, Plus & Minus Prosecco Cans, and Plus & Minus Shiraz. Tread Softly Everything Except Rosé is a refreshing blend of fruit flavors and cleansing acidity, perfect for Dry July. It is an excellent alternative to traditional rosé wine and provides a lighter, more refreshing option that still feels indulgent. Plus & Minus Prosecco Cans are another convenient and stylish alternative for social gatherings. These cans deliver all the bubbles and flavor of traditional prosecco without the alcohol content, making it a great option for those who want to maintain their sobriety while still enjoying social events. Plus & Minus Shiraz is a non-alcoholic option for those seeking a warm and indulgent drink during Dry July. This wine features aromas of dark cherry, blackberry, and a hint of vanilla and… Read More