Banana is the new strawberry according to the South Pacific Jam Company

Jam croissant

Strawberry jam is dead.

And no, that’s not because psychos keep pricking them with needles all over the country, but, according to the South Pacific Jam Company, strawberry jam has a new contender for first place in the jam game. And, the usurper? Banana jam.


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They categorise it as a taste of spontaneous joy, which – as founder and manufacturer, Catherine Stace would attest to – is just the beginning.

Because Australia has an abundance of tree fruits but culturally we’ve been stuck in a loop of runner fruits, we have overlooked stunning flavour profiles such as bananas.

Using popular home-grown fruits, the Banana Jam, Mango & Ginger Jam and Guava & Pineapple Jam are made with crafted blends of Australian unrefined raw sugar, coconut oil and coconut sugar creating a rich, caramelised coconut setting with up to 40 per cent* less sugar than other jam and spreads.

And the result is incredible!

South Pacific Jam Company 1

Banana jam primarily is quite a delicate flavour; sweet, but fruity, smooth, but textured – but overall delicious.

The South Pacific Jam Company range is versatile; you can add it to your toast, drizzle it on pancakes, top it on yoghurt, shake it up in a smoothie, slather it on a pavlova, add it to a cheese platter or create a salad dressing, which is why it’s so good.

A lot of what the South Pacific Jam Company produces can be used in this way as well as the traditional ‘on toast’ in the morning, but it’s so much more than traditional.

The SPJC brand was created to fulfil a lifelong promise by school friends Catherine Stace and Susie Cameron to recreate the mouth-watering banana jam that Susie’s mum made when they were growing up in the suburbs of Sydney.

In May 2017, the original recipe was deconstructed to reduce sugar and make it wholesome and rich, resulting in a coconut-set jam product range. The brand was successfully tested at the Naturally Good Expo in 2017 followed by consumer testing conducted by Splendourbox in Perth, November 2017, with a cohort of 48 people. The taste and texture profile rated either 4.5/5 or 5/5 with over 73.5 per cent stating they would recommend the product range to a friend. The product was the highest ranking out of all new products consumer-tested by Splendourbox in 2017.

And just if the flavour and culinary experience of the jams isn’t enough of a reason to enjoy it, it’s made that much better by the fact all their products are manufactured in Australia and come in 1.3L commercial tubs and 300ml, 250ml and 40ml jars available retail and food service. RRP is $10.70 (250ml) per jar and $14.00 (300ml) providing 16.8 serves per 300ml jar; $0. cents per 25gram serve, offering good value for a quality product.

Find out more about banana jam and the South Pacific Jam Company at their website.

South Pacific Jam Company jams