Thirst Trap sparks Hydration revolution

Step aside, plastic water bottles! There’s a new player in town, and it’s shaking things up. Thirst Trap, an Australian-born brainchild of H2coco and creative agency Example, is here to quench your thirst for change. This innovative brand is set to revolutionize bottled water buying habits with its 100% locally sourced, aluminium canned spring water. Why aluminium, you ask? Because it’s infinitely recyclable, making it the perfect alternative to traditional plastic water bottles. Co-founders David Freeman (H2coco) and Andy El-Bayeh (Example) believe that the billion-dollar bottled water industry needs a sustainable makeover to align with the consumer demand for eco-friendly lifestyles. “Imagine a world where every sip of water you take contributes to a cleaner, healthier planet. That’s the world we’re striving to create,” says Freeman. “We’re challenging outdated ideologies and pushing boundaries with our bold, innovative approach.” Thirst Trap is more than just a refreshing drink; it’s a movement—a call to action for Australians to think consciously about their daily choices and their impact on our shared environment. The future looks bright, with plans for brand collaborations, non-profit partnerships, and a line expansion already on the horizon. “We want Thirst Trap to be a lifestyle choice. A choice that reflects not just what you want, but what you stand for,” adds El-Bayeh. Sourced from the fresh mountain springs of Kinglake, Victoria, Thirst Trap’s water is packaged in a 500ml aluminium can, ensuring purity and a minimal carbon footprint. But they’re not stopping there. To celebrate its launch, Thirst Trap is inspiring Aussies to join… Read More