Diamonds, but not like you know them: we speak to Moi Moi in Melbourne

As the world becomes more conscious about the impact we have on our planet, many are seeking ethical and sustainable alternatives to traditionally sourced products, including diamonds. That’s why lab-grown diamonds have become increasingly popular among consumers who want the beauty and durability of a diamond without the negative environmental and social costs associated with mined diamonds. Some hardcore diamond enthusiasts may still have reservations about lab-grown diamonds. They may believe that they are somehow inferior to mined diamonds, but the truth is, they are virtually identical in every way. Both are made of carbon, and lab-grown diamonds are created under controlled conditions that replicate the natural process that occurs deep within the earth. We spoke to Lauren Chang Sommer, the founder and managing director or Moi Moi, who said, “One of my favourite things about them is that they come at a fraction of the price of mined gems which makes it possible for our customers to purchase their dream jewellery and afford bigger stones. LAVANA Lab Grown diamonds are ethical and socially responsible and come with a guaranteed source of origin, promising that brilliant jewels don’t need to cost the earth.” In fact, lab-grown diamonds are so similar to mined diamonds that in 2018, the Federal Trade Commission (FTC) ruled that a diamond is a diamond no matter where it comes from. This means that lab-grown diamonds can be graded, certified, and sold in the same way as mined diamonds. At Moi Moi, they offer LAVANA lab-grown diamonds and SUPERNOVA Moissanite, which is… Read More