Diamonds, but not like you know them: we speak to Moi Moi in Melbourne

Diamon finger woman

As the world becomes more conscious about the impact we have on our planet, many are seeking ethical and sustainable alternatives to traditionally sourced products, including diamonds. That’s why lab-grown diamonds have become increasingly popular among consumers who want the beauty and durability of a diamond without the negative environmental and social costs associated with mined diamonds.

Some hardcore diamond enthusiasts may still have reservations about lab-grown diamonds. They may believe that they are somehow inferior to mined diamonds, but the truth is, they are virtually identical in every way. Both are made of carbon, and lab-grown diamonds are created under controlled conditions that replicate the natural process that occurs deep within the earth.

We spoke to Lauren Chang Sommer, the founder and managing director or Moi Moi, who said, “One of my favourite things about them is that they come at a fraction of the price of mined gems which makes it possible for our customers to purchase their dream jewellery and afford bigger stones. LAVANA Lab Grown diamonds are ethical and socially responsible and come with a guaranteed source of origin, promising that brilliant jewels don’t need to cost the earth.”

In fact, lab-grown diamonds are so similar to mined diamonds that in 2018, the Federal Trade Commission (FTC) ruled that a diamond is a diamond no matter where it comes from. This means that lab-grown diamonds can be graded, certified, and sold in the same way as mined diamonds.

At Moi Moi, they offer LAVANA lab-grown diamonds and SUPERNOVA Moissanite, which is often mistaken as a diamond due to its unrivalled brilliance and lustre. Both are made ethically, with complete traceability, and come at a fraction of the price of mined gems.

What’s more, lab-grown diamonds are a more sustainable option, as they don’t require destructive mining practices that can harm the environment and local communities. Mined diamonds often come with a high social cost, including human rights violations and conflict financing. With lab-grown diamonds, you can have a clear conscience knowing that your purchase supports ethical and responsible practices.

The new Moi Moi Melbourne flagship store has received an overwhelmingly positive response from our customers who appreciate our unique designs, high-quality materials, affordable prices, and exceptional customer service. Moi Moi has been the leader in premium Moissanite and lab-grown diamonds in Australia since 2004, and we are proud to bring our range of ethical and sustainable jewellery to the fashion capital.

https://www.instagram.com/p/Cr7-DZVO0_O/

One of the biggest advantages of lab-grown diamonds is that they come at a fraction of the price of mined gems. This makes it possible for our customers to purchase their dream jewellery and afford bigger stones. LAVANA lab-grown diamonds are ethical and socially responsible and come with a guaranteed source of origin, promising that brilliant jewels don’t need to cost the earth.

If you’re considering a lab-grown diamond, you may be wondering if they still adhere to the traditional four Cs of carat, colour, clarity and cut. At Moi Moi, they only stock the most premium quality lab-grown diamonds, which are certified by either the GIA or the International Gemmological Institute. These diamonds are graded using the same four Cs as mined diamonds and are held to the same high standards.

In conclusion, if you’re a hardcore diamond enthusiast or someone who simply wants a beautiful, ethical, and sustainable piece of jewellery, lab-grown diamonds are an excellent choice. Not only are they virtually identical to mined diamonds, but they also come with a clear conscience, knowing that your purchase supports responsible and sustainable practices.

For more, head to the Moi Moi diamond boutique in Melbourne