All about Negroni Week and the 100th birthday of the Negroni

Not only is it Negroni Week from 24-30 June, but we’re also celebrating the 100th birthday of the cocktail, so if every you were going to get on board, now’s the time. It’s the one period of the year where bars, restaurants and retailers around the world, dedicate themselves to celebrating the red cocktail, with Campari at the heart, over the common goal of raising money for charitable initiatives. And this year is even more special, as 2019 marks the 100-year anniversary of the Negroni: #N100. The week of celebration’s been around since 2013 with around 100 participating bars in Australia with a total of $585,000 for charitable causes in 2018 being raised around the world. On 24th June, festivities will commence in Florence, the birthplace of the Negroni, triggering a series of charity events due to take place around the world to honour Count Camillo Negroni, the man who inspired the cocktail. International bartenders will gather from around the world to prepare their interpretations and twists on The Negroni in Florence. Australian bars will be pumping out contemporary interpretations of the Negroni created by Australian artists like Jamie Preisz (winner of the 2018 Archibald Packing Room Prize and 2018 People’s Choice Prospect Portrait Prize). His Negroni masterpiece “Gliding Bloom Drift” will go into a sweepstake prize draw with all proceeds being donated to the ReachOut.com organisation. Here’s a list of bars to go that are joining in the party. Sydney: maybe sammy, big poppas, bulletin place, burrow bar, continental cbd, door knock, earl’s juke… Read More