American Crew is relaunching: ready to get puckered up?

If, like me, all you use in your (men’s) hair is American Crew, then this will get you going: they’re relaunching. Having been around since 1994, American Crew, one of the world’s most recognised styling brands and creator of the famous puck-shaped product range, has re-launched the iconic puck products to breathe a little new life into every man’s favourite hair products. The best-selling hair pucks have been updated with all hair types, textures and diversities in mind and encourages every man to find their go-to styling puck to suit their hair individuality and ultimately look and feel their best. Why a relaunch? Good question. It has been updated in conjunction with a new global campaign, Join the Crew, American Crew’s styling pucks are a hero product range, with each high-performing styling puck suitable for specific hair textures, cuts, densities, and lengths to achieve different results. From light hold creams to heavy hold pomades, the range encourages every man to find their go-to styling puck to suittheir hair individuality and ultimately look and feel their best. For more info and to see how the new look ‘n’ feel affects your bathroom cupboard, head to the American Crew website