A 16,000km test drive of the Next-Generation Ranger by Ford Australia
A team of 16 drivers came face-to-face with 1,000km each, putting the Next Generation Ranger by Ford Australia through its paces. From Melbourne to Sydney, to the top of Queensland, through to the Northern Territory, down the West Coast and back across the Nullarbor. Unfolding in a single Ranger, the Unlimited Test Drive saw 16 Aussies test the vehicle’s capability and versatility in every possible environment for work, family and play. Amongst the 16 Australians is Mitch Morrison from Yaroomba, Queensland. A Leaf Gatherer, collecting the best vegetation to feed Australian wildlife. Alongside these stories, the campaign incorporates content that tells Ford’s ownership story and showcases the product and design features that make the Next-Gen Ranger is the most customer-centric Ranger ever. The test drive has made a content series that Ford will release over the course of 2022-2023, giving us unprecedented insight into the car, how it drives and what you can do with it. Alongside these stories, the campaign incorporates content that tells Ford’s ownership story and showcases the product and design features that make the Next-Generation Ford Ranger worthy of anyone with a life they out through its paces. See more about the car at the Unlimited Experiences website, where Ford’s team of ‘Ranger Experts’ are on hand to help you get the most out of your Ranger.