Prepare to be awestruck and captivated as Luna Park Sydney, the iconic amusement park, embarks on an ambitious transformation. The $15 million reimagination project kicks off with the unveiling of Sydney’s Immersive Big Top, home to the spectacular Dream Circus launching on December 22nd, 2023. This grand multi-generational spectacle is set to mesmerise over 50,000 people throughout the summer.
Luna Park’s Dream Circus is not your ordinary circus experience. It is a world-first immersive attraction that will take guests on a narrative journey, introduce them to lovable characters, and immerse them in a sensory spectacle like never before. Created by a team of specialist creatives and technicians in Sydney, including the talented Artists in Motion, TDC, and Auditoria, this unique experience promises to leave visitors spellbound.
The venue for this extraordinary adventure is Sydney’s Immersive Big Top, a state-of-the-art 3,000sqm multi-purpose entertainment space equipped with cutting-edge technology. With Barco projection technology, spatially mapped audio systems, hologram technology, motion-activated LED screens, and the latest in lighting technology, the Immersive Big Top offers a 360-degree visual and audio immersion across its vast surface area of more than 3,500sqm.
But the excitement doesn’t end there. Luna Park’s Immersive Big Top will also serve as a state-of-the-art training facility for future technologists in Sydney. The advanced environment will provide a unique skill development opportunity, offering a vocational pathway into the rapidly growing immersive experience industry.
“We are proud to create one of the most technically advanced environments in the country,” says John Hughes, CEO of Luna Park Sydney. “The result will be an unparalleled venue capable of featuring the best immersive experiences, never-before-seen immersive live music, and special events.”
This new attraction marks an expansion of Luna Park’s offerings. Mr. Hughes adds, “As a world-class amusement park, we strive to offer more than just rides. By expanding our depth of offering through world-class immersive experiences, we ensure that Sydneysiders don’t have to travel the globe to enjoy these incredible environments. We want to be a reliable, magical, and affordable destination for all generations of Sydneysiders and visitors to our city.”
The transformation of Luna Park Sydney is a response to the demands of today’s audience, who seek engagement, personalization, and immersive experiences in social environments. This trend has fueled the rise of the global immersive experience economy. Luna Park Sydney aims to find harmony between the best aspects of its art-deco heritage and the latest technology, propelling this Sydney icon onto the world stage.
This ambitious chapter in Luna Park’s history will deliver a world-class, multi-layered, and technology-driven experience destination aligned with the park’s ethos of wonder, escapism, and joy since its establishment in 1935. By doing so, Luna Park Sydney ensures its cultural significance remains vibrant, viable, and relevant for current and future generations.
“For over 88 years, Luna Park Sydney has been a vital part of the city’s social and cultural fabric,” says Luna Park Sydney’s CEO John Hughes. “This year, we will strengthen our position as a leader in the visitor and night-time economy by unlocking the immense creative capability of this city.”
Tickets for the enchanting Dream Circus experience can be purchased on the Luna Park Sydney website or at the ticket box office at Sydney’s Immersive Big Top from December 22nd, 2023. Children’s tickets are priced at $35, while adults can enjoy the immersive adventure for $45. Don’t miss your chance to step into a world of wonder and create memories that will last a lifetime at Luna Park’s Dream Circus.