Love, bottled up: Celebrate 1 year of marriage equality with Absolut Drop

Absolute Drop

It was a year ago that Australia bit the bullet and finally conceded that everyone is equal – and it’s nice.

Sure, it was only voted in by a margin, but marriage equality for LGBTIQ Australians was one of the biggest successes of 2017 and one of the largest successes of the Liberal Government at the time.

And now, grog masters Absolut, have bottled-up the joyousness with one helluvan epic tale behind their latest bottle design to commemorate just this.

In a nutshell, they went around the world and attended all the anti-love, pro-hate demonstrations they could find. Shockingly, there’s still quite a lot, apparently. But while they were there – earplugs in, of course – they collected all the anti-equality signage they could.

They then extracted the ink from the signs and mixed it with the glass to infuse the essence of bullshit that hateful morons around the world exude, ironically and pragmatically turning it into a permanent state of love in the Absolute vodka bottle, which stars myriad words for love from all over the world.

“This message is incredibly important to us,” commented Eric Thomson, Pernod Ricard Australia, marketing director, “we’re passionate about creating a more open world and we are excited to reveal Absolut Drop; the ultimate expression of this purpose.

Earlier this year we were proud to partner with Sydney Gay and Lesbian Mardi Gras for their milestone 40th anniversary of the globally renowned festival that is the embodiment of celebration, self-expression and acceptance.”

The Absolut Drop campaign is part of Absolut’s ongoing movement to, Create a Better Tomorrow. Absolut believes in building a more open world by using creativity to drive positive change. With Absolut Drop a more open world starts with a drop of love.

Check out more here and get your own bottle as soon as poss.