When Jaden Smith was just 11 years old he started learning about the impact that humans were having on the environment at school. This ignited his passion which inspired him to look further.
“I really started to just study more and do more of a deep dive [into our environmental impact]…I really just got so inspired to really make a change,” he said.
10 years on, Jaden has grown up a hell of a lot and the singer, style icon and eco-entrepreneur is bringing packaged water to Australian shores. JUST Water contains locally sourced Australian spring water and is packaged in a fully recyclable Tetra Pak carton.
The paper-based carton is the first of its kind and is made from 82% renewable resources – paper certified by Forest Stewardship Counsel wood sources and the cap and shoulder is made of plant-based materials.
In true Smith style, the water’s packaging is minimal, eye-catching and chic. Specifically formulated with a wide mouth on the bottle, “so that people would use their JUST Water bottle as a container,” he explained.
“[What] we’re really selling is this innovative container that’s different than all of the other types on the market.”
The bottle will help reduce greenhouse gas emissions by 72% in comparison to any of their petroleum-based competitors (i.e every other plastic bottle on the market).
Aside from quitting single-use plastics, Jaden is well-known for his flamboyant style.
He says you don’t always need something new to stay on top of the latest fashion trends and that thrifted (op shop) clothing is really in right now, so he feels like we need to use that to our advantage.
Just like his father, there’s no stopping Smith’s crusade. Aside from expanding JUST Water’s distribution around the globe, he is collaborating with an environmental scientist on his next project and is also working on another album.
We can’t wait to see what’s to come from this game-changer!
Available in three flavours, you can now get JUST from just about any 7 Eleven and Woolworths around Australia.
Lottie Dalziel is resident sustainability guru for THE F. When she isn’t running her own eco website, Banish, you can find her hiking along NSW’s picturesque coast picking up plastic as she goes.