Australian independent designer, Jeremy Hershan unveiled the highly anticipated HAULIER Spring Summer 2024 ready-to-wear collection during Afterpay Australian Fashion Week at the stunning 25 Martin Place in Sydney. The iconic Harry Siedler-designed office tower served as the perfect backdrop for the presentation, leaving Hershan feeling privileged to present his collection on schedule for the first time.
Hershan, who trained at RMIT and previously worked as a design director at Alfred Dunhill in London and R.M. Williams, is renowned for his keen attention to detail and draws inspiration from architecture, air travel of the 60s and 70s, and cinema. His latest collection builds upon the brand’s philosophy of Enduring Goods and presents an elevated take on everyday utility – clothing designed to be worn for life in transit.
Taking inspiration from celebrity travel and the Cannes red carpet of the 70s and 80s, Hershan’s unisex collection blends elements of athletic wear, military, workwear, and tailoring to create a carefree fusion that feels both effortless and timeless. The new-generation label’s signature Utility Toe bag, which launched in 2020 and is stocked by luxury e-commerce giants Matchesfashion, Mytheresa, and Ssense, has already earned cult status.
For the Spring Summer 2024 collection, Hershan partnered with Kult Australia to cast a procession of unique characters, including Rhys Kosakowski, Rachel Rutt, Taara McLean, Louis Steele, and Fraser Johns, who embody the carefree and irreverent HAULIER spirit. Esteemed multi-disciplinary artist Kristyan Low created his signature clean, fresh-faced dewy skin make-up look with a focus on gender-neutral and healthy skin. Hair stylist Aimee Hershan championed natural, vegan, and all-Australian haircare while working on behalf of Davroe.
Overall, Hershan’s Spring Summer 2024 collection has elevated everyday utility wear to an unparalleled level of sophistication, and it’s clear that this new-generation label is one to watch in the fashion industry.
