In a thrilling celebration of its partnership with the McLaren Formula 1 Racing Team, Jack Daniel’s Tennessee Whiskey is set to ignite the streets of Melbourne with an exclusive and exhilarating experience. From Friday 22 to Sunday 24 March, ‘Jack’s Rides’ will provide fans with the opportunity to take a complimentary adrenaline-fueled drive in a pair of luxury supercars, creating an unforgettable fusion of speed, luxury, and excitement.
The heart-pumping action will commence from the city to South Melbourne and back, catering to both the fortunate ticket holders immersing themselves at Albert Park and enthusiasts seeking to revel in the electrifying energy of the circuit off-track.
Enthusiasts looking to make a grand entrance on race day can book a ride from 12:00 pm each day. The sleek supercars will whisk fans in pairs from the Next Hotel on Little Collins Street, at the core of the city, to the iconic Golden Gate Hotel in South Melbourne – just a stone’s throw away from the Albert Park entrance.
For those eager to extend the thrill into the night, an option to add an electrifying evening ride will be available until 10:00 pm each night. Fans can choose to rev their engines towards popular hotspots like George on Collins or the city’s largest rooftop bar, Good Heavens, from the Golden Gate Hotel.
To secure a ride, fans can register their names with the Jack’s Host at the entrance of the designated venues. As an added treat, each ride will culminate with a complimentary Jack Daniel’s cocktail waiting at the finish line, ensuring a fitting finale to the adrenaline-filled journey.
But that’s not all! Each pair of passengers will have the unique opportunity to communicate with each other through on-board headsets, simulating the immersive experience of being in a real racing car.
Expressing his excitement about bringing the thrill of the race track to Melbourne, Tom Rogers, Senior Brand Manager at Jack Daniel’s Australia, remarked, “Our partnership with the McLaren Formula 1 Racing Team aims to provide fans with unique opportunities to celebrate the best in team sport. By offering rides in some of the most exclusive supercars in Australia, we are thrilled to give fans the chance to not only see but also feel firsthand the thrill of being part of the pinnacle of racing.”
In addition to the Jack’s Rides: Luxury Supercars Experience, Jack Daniel’s will further delight fans with a series of venue takeovers at Melbourne’s popular hotspots over the race weekend. The Next Hotel, George on Collins, Good Heavens, and Golden Gate Hotel are among the venues set to transform into hubs of excitement, offering fans an unforgettable experience beyond the racetrack.
Get ready to buckle up and savor the fusion of speed, luxury, and thrill as Jack Daniel’s brings the adrenaline of Formula 1 racing to the vibrant streets of Melbourne!