2024 travel predictions: unveiling the latest trends in travel

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Get ready for an exciting year of travel in 2024! As we look ahead, Booking.com has unveiled its travel predictions that will shape the way we explore the world. From matchmaking holidays to mindful aesthetics, here are some trends to watch out for.

  1. Matchmaking Holidays: Did you know that 30% of travelers would dedicate time on their holidays to find a spark with a new partner or lover? In 2024, travelers are seeking more than just a destination; they’re looking for connections. Whether it’s a romantic getaway or a chance to meet like-minded individuals, matchmaking holidays are set to become a popular trend.
  2. A La Carte Affluencers: Travelers in 2024 are all about getting the most out of their budget without compromising on luxury. With cost of living pressures on the rise, a growing number of travelers will employ money-saving hacks to curate their own ‘à la carte’ travel experiences. Almost half of travelers (48%) are turning to AI for insights and tips to upgrade their travel experiences with suggested ancillaries and deals.
  3. Luxe-for-Less: Rising costs are also influencing travel decisions. Over half of travelers (54%) will choose destinations based on cost of living, while many will opt for closer-to-home travel to reduce expenses. In fact, nearly half of Aussie parents (49%) plan to take their children out of school to travel outside of peak school holidays, making their money travel further in 2024.
  4. Mindful Aesthetes: Environmental and social challenges are at the forefront of travelers’ minds in 2024. A growing movement of hotels and unique stays are responding to these challenges through architectural design. Mindful travelers will seek out accommodations that have a wow factor in sustainability innovation (47%) and bring the outside indoors with green spaces and plants (53%).
  5. Sustainable Experiences: Travelers are increasingly interested in sustainable travel options that not only contribute to conservation efforts but also provide exclusive access to unique places. Sustainable travel apps are on the rise, allowing travelers to unlock experiences such as adventures with locals to off-the-beaten-path areas (58%) and visiting remote locations with limited tourist access (51%).
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As we embark on a new year of travel, these trends will shape our experiences and inspire us to explore the world in different ways. To learn more about Booking.com’s 2024 Travel Predictions and discover the full report, visit here.

Book your next adventure and embrace these exciting travel trends. Start planning now and make 2024 a year to remember!