When most people hear “holistic health”, it probably brings to mind things like natural medicine, herbs, essential oils, and those interesting Eastern-inspired health trends. And they’re not far off—holistic health covers a bunch of things, including alternative medicine and integrative health practices, that can be used to complement traditional healthcare.
So, what’s the idea behind holistic health? It’s this belief that our bodies are a harmonious, interconnected system. It’s not just about symptoms, illnesses, or diseases; it looks at everything – physical, spiritual, emotional, and mental health – to figure out how to make us the healthiest version of ourselves.
The whole idea of upholding holistic health is to strike a perfect balance for our bodies, whether it’s through mindfullness, lifestyle tweaks, or other practices. And if you’re thinking about diving into the holistic health and wellness world for your business, wholesale aroma wellness products are a fantastic starting point. Aromatherapy is booming and it’s a go-to for holistic health practices.
What is aromatherapy?
Aromatherapy is a term used to describe a holistic healing treatment that uses essential oils or other natural plant extracts to improve a person’s well-being. A diffuser or humidifier device is usually what’s used for aromatherapy to disperse the essential oil or natural plant extract around the room or area where the treatment is taking place.
Aromatherapy and fragrance as a whole, for instance, incense, have been used for years as a self-care ritual, improving mood, mind, and emotion. It’s also quickly growing popular in industries such as spa therapy, massages, and beauty. By integrating aroma and fragrance into their pre-existing practices, it can enhance the experience for their clients, and offer a range of benefits.
If you’re running a business, bringing aromatherapy into the mix is a smart move to boost your customer base and attract modern audiences. According to a survey back in 2017, around 11% of Australians were using essential oils specifically for health-related purposes. The holistic health and wellness industry has been on the rise in the past decade, with essential oils being a ‘key’ player. Market experts predict that essential oils and aromatherapy specifically will rapidly grow in the years to come.
What are the benefits of aromatherapy?
If you’re thinking of adding aromatherapy and essential oils to your business, you’ll need to know the potential health benefits. That way, you’re prepared to sell it to your clients or customers and answer any questions they might have. Commonly reported benefits of using essential oils and aromatherapy include:
- Certain essential oils may help alleviate anxiety and stress
- Fragrances such as chamomile or peppermint may help with headaches and migraines
- Some oils can help improve sleep
Wellness industry trends and holistic health
Whether you’re looking to add aromatherapy to your business or invest in other holistic health practices—it’s critical to stay updated on the latest wellness trends. These trends include intellectual wellness, mental wellness, sexual wellness, and the practices to improve them.
Intellectual wellness
When it comes to the well-being industry and trends, intellectual wellness is here to stay. Intellectual wellness focuses on encouraging people to foster their creativity, explore new concepts, and challenge their minds.
Common examples of exercises to improve intellectual wellness include reading, painting, or learning a new instrument. While aromatherapy itself isn’t related to intellectual wellness, it can be used as a way to enhance the activities that are associated with intellectual wellness. For instance, you can read and set the perfect atmosphere with a certain fragrance you like and cosy lighting.
Sexual wellness
Holistic health also encompasses sexual wellness along with social, spiritual, and emotional. It’s become a trend for businesses, especially retail, to tap into the growing sexual wellness market.
The global sexual wellness market is expected to reach $125.1 billion by 2026. Sexual health has increasingly become less stigmatised in the past couple of years, with businesses embracing products that tap into sexual well-being. How it impacts emotional and physical health is also a popular topic among younger people and the LGBT community.
Aromatherapy is also popular for sexual wellness use, to enhance intimacy with strong scents, and smells, and to set the mood. There are even guides for ‘love’ essential oils, which feature powerful smells that claim to have aphrodisiac-like effects and increase sensuality.
Mental wellness
More than half of Australia reported that the pandemic negatively impacted their mental wellbeing. According to statistics from the Australian Bureau of Statistics, more than 2 in 5 Australians aged from 16 to 85 have experienced a mental disorder in their lifetime. Now more than ever, the importance of mental well-being is being noticed and how integrative health services can support those in need.
Aromatherapy as well as other types of holistic health processes can assist with mental well-being. If your business wants to invest in the mental wellness trend, this makes aromatherapy a fantastic place to start. Research and studies have shown that fragrances and certain scents can help improve people’s mental health and emotional state. It can also be used as a self-care routine, which also benefits people’s well-being.
Tapping into wellness
Whether you’re looking to expand into holistic health or you’re already invested—aromatherapy products are perfect for tapping into wellness. Even mainstream department store chains like Target have started to stock essential oils and diffusers as the wellness industry grows.
Essential oils for therapeutic use have already seen mainstream adoption around Australia – and the market is continuing to grow at a rapid pace. So what better time is there to tap into wellness than right now?