THE ICONIC’s ‘Shop that stops the nation’ turns shopping into a winning game

People shopping bags

Get ready to celebrate with THE ICONIC as it turns 12! This leading fashion and lifestyle platform in Australia and New Zealand is set to paint the town red with its unique birthday bash, ‘The Shop That Stops The Nation.’ Giving you a thrilling 1 in 3 chance* of unwrapping a surprise gift, we invite you to start curating your Wishlist today and join the festivities!

Mark your calendars for Friday, September 29, 2023. On this day, THE ICONIC will be throwing a birthday party like no other. From its humble beginnings in 2011 as a disruptive startup, THE ICONIC has soared to become one of Australia’s most trusted online platforms, revolutionising the shopping experience for its 2.2 million customers.

As a token of gratitude for their loyal patrons, on that special Friday, ‘The Shop That Stops The Nation’ will quite literally STOP the clock for two minutes every hour from 7 am to 7 pm. During these golden moments, 1 in 3* lucky shoppers will receive a surprise credit on their ICONIC account to splurge on their Wishlist items.

But wait, there’s more! As part of this grand celebration, participants stand a chance to be randomly gifted coveted items like ghd Platinum Hair Straighteners, Olaplex hair care, Peter Thomas Roth skincare, Benefits cosmetics, and a plethora of other surprises.

To add to the excitement, a colossal clock will be showcased at the Overseas Passenger Terminal, North Wharf, subtly hinting at the time stoppage. Not in the city? No worries! The clock will be live-streamed across THE ICONIC’s social channels on TikTok, Instagram, and Facebook throughout the day.

Joanna Robinson, Chief Marketing Officer of THE ICONIC, couldn’t contain her excitement. “We are committed to enhancing our customers’ experiences and constantly seek ways to add value. We understand that time is a precious commodity, and through ‘The Shop That Stops The Nation’, we aim to provide a convenient shopping experience that helps Australians save both time and money,” she said.

Here’s how you can join the party:

  1. Download THE ICONIC App
  2. Add your favourite items to your ‘Wishlist’ starting today, Friday, September 22, 2023
  3. Be on THE ICONIC app or website during each 2-minute stoppage every hour between 7 a.m. and 7 p.m. on Friday, September 29, 2023.
  4. Keep an eye on your inbox – if you’re gifted, you’ll receive an email within the hour of each respective time stoppage.
  5. Join the conversation using #TheShopThatStopsTheNation

With its fast delivery (including same-day delivery in Sydney Metro areas), free shipping over $75, and free returns for 30 days, it’s no wonder THE ICONIC has become the go-to shopping destination for Aussies.

To learn more about ‘The Shop That Stops The Nation,’ visit or head to Instagram, TikTok, and Facebook, and join the conversation using #TheShopThatStopsTheNation. So, let’s gear up to celebrate, wish, and win with THE ICONIC!