Interviewing Jaden Smith: Why he’s JUST what the world needs right now

When Jaden Smith was just 11 years old he started learning about the impact that humans were having on the environment at school. This ignited his passion which inspired him to look further. “I really started to just study more and do more of a deep dive [into our environmental impact]…I really just got so inspired to really make a change,” he said. 10 years on, Jaden has grown up a hell of a lot and the singer, style icon and eco-entrepreneur is bringing packaged water to Australian shores. JUST Water contains locally sourced Australian spring water and is packaged in a fully recyclable Tetra Pak carton. The paper-based carton is the first of its kind and is made from 82% renewable resources – paper certified by Forest Stewardship Counsel wood sources and the cap and shoulder is made of plant-based materials. In true Smith style, the water’s packaging is minimal, eye-catching and chic. Specifically formulated with a wide mouth on the bottle, “so that people would use their JUST Water bottle as a container,” he explained. “[What] we’re really selling is this innovative container that’s different than all of the other types on the market.” The bottle will help reduce greenhouse gas emissions by 72% in comparison to any of their petroleum-based competitors (i.e every other plastic bottle on the market). Aside from quitting single-use plastics, Jaden is well-known for his flamboyant style. He says you don’t always need something new to stay on top of the latest fashion trends and that thrifted (op… Read More