Fjällräven has a new shop, right in the middle of Sydney

Sydney Fjällräven fans rejoice! Your prayers have been answered as the Swedish heritage outdoor brand announces the opening of its Australian flagship store located at 38 York Street.  With a wall full of your favourite Kånken backpacks in almost every essential colour you could think of as well as a decent selection of mens and womens clothing, there’s no need to go anywhere else for your outdoor life accessories. For those who love the original Kånken, there is an impressive variety of colours to choose from – so be warned – it won’t be a quick process when deciding. For something a little more striking and super durable, you might want to check out the Kånken No.2, which features leather handles and is produced using G-1000 Heavy Duty fabric, which is classified as ‘extra hard-wearing’, so perfect for both travelling and outdoor life.  If you’re not familiar with the story behind Fjällräven (which translated from Swedish means Arctic fox), it’s worth understanding how it came to life, as it gives you a better appreciation of the brand’s mission and how it has stayed true to it after all these years. Stepping back in time to 1960, Fjällräven founder Åke Nordin was only 14-years-old when he customised his backpack to go hiking, as he was not satisfied with the one he had. He made improvements to his original backpack by attaching a wooden frame, providing better stability and more functionality. Little did he know this was going to be the beginning of an iconic Swedish outdoor… Read More