5 simple ways to increase your brand recognition

In today’s highly competitive marketplace, building brand awareness should be one of your top priorities. Think about it from your own perspective – when you’re searching for a product or service, aren’t you more likely to choose a brand that you recognise over an unknown competitor? Establishing a cohesive brand image will make customers more likely choose you every time because you’ve made yourself known to them. This sets you apart from the sea of other companies that are all fighting for that same precious consumer dollar. Here, we look at five easy ways to increase brand awareness that you can start implementing today: Invest in promotional products Getting branded promotional products made up for your business is a tried and true method for boosting brand awareness. When people have a useful product with your branding on it, such as a USB drive, pen, electrical item or mug, it’s more likely that your company will remain at the forefront of their mind (and those who see them using the product!). You can give out promotional products to your clients when you meet with them, or offer an item as a free gift with a purchase from your online store. Partner up with influencers When people see someone they know and trust endorsing your product on social media, they’re more likely to place trust in your brand. According to research, influencer marketing offers a return on investment that’s eleven times higher than traditional forms of marketing such as TV, print and desktop ads. With more and… Read More