Mad Mex launches a new plant-based range

Mad Mex is pitting beef against plant power by challenging Australians to see if they can taste the difference between its meat and plant-based mince and they’ve partnered with a renowned carnivore and former AFL player Brendon Fevola “Fev” to launch the new Powered by Plants menu.  With more than 12 per cent of customers opting for plant-based food each year, the new menu items have been driven by customer demand. Testament to its deliciousness, in the past 12 months alone, Mad Mex has dished up a whopping 25 tonnes of tofu and 15 tonnes of vegan chicken. Demand for plant-based food is being driven by both ‘flexitarians’ – people with a flexible diet between eating healthy and incorporating meat from time to time – and those with a plant-based lifestyle. They both have one compelling demand: the big bold flavours of Mexico. Mad Mex is the first and only Mexican restaurant brand to create vegan mince as part of its menu. The Mexicali Mince contains no meat but still has an authentic Mexican meat taste. The mince incorporates a mix of Mad Mex’s signature sauces and spices that deliver an unbeatable tasty and saucy filling, that might even be better than the real thing. Brendan Fevola, also known as ‘Fev’, is the first to admit he’s had challenges with weight and fitness since retiring from AFL footy. Since then, he has been on the hunt for healthy, yet tasty alternatives – so who better to road test the new plant-based mince option than meat-lover… Read More