Mad Mex launches a new plant-based range

Mad Mex new range

Mad Mex is pitting beef against plant power by challenging Australians to see if they can taste the difference between its meat and plant-based mince and they’ve partnered with a renowned carnivore and former AFL player Brendon Fevola “Fev” to launch the new Powered by Plants menu. 

With more than 12 per cent of customers opting for plant-based food each year, the new menu items have been driven by customer demand. Testament to its deliciousness, in the past 12 months alone, Mad Mex has dished up a whopping 25 tonnes of tofu and 15 tonnes of vegan


Demand for plant-based food is being driven by both ‘flexitarians’ – people with a flexible diet between eating healthy and incorporating meat from time to time – and those with a plant-based lifestyle. They both have one compelling demand: the big bold flavours of Mexico.

Mad Mex is the first and only Mexican restaurant brand to create vegan mince as part of its menu. The Mexicali Mince contains no meat but still has an authentic Mexican meat taste. The mince incorporates a mix of Mad Mex’s signature sauces and spices that deliver an unbeatable tasty and saucy filling, that might even be better than the real thing.

Brendan Fevola, also known as ‘Fev’, is the first to admit he’s had challenges with weight and fitness since retiring from AFL footy. Since then, he has been on the hunt for healthy, yet tasty alternatives – so who better to road test the new plant-based mince option than meat-lover Fev.

“I love meat. I must admit I was sceptical of the taste and flavour of plant-based food. I’ve tried them before and it hasn’t tasted nice. This tastes exactly like meat, I can’t tell the difference. That’s the biggest surprise to me. I’m focused on my diet right now and if there’s a way I can make healthier choices and still get the same flavour and taste, then I’m all in,” said Fevola.

Mad Mex CEO, Clovis Young, said: “We’re excited to announce these new menu items. We want all our amigos to enjoy our Mad Mex flavour, whatever your typical food choices may be. We were working to create alternatives in our menu that support Mad Mex in becoming a more sustainable restaurant option, and try to reduce our footprint on the planet.

The Mexicali Mince is made from soy and has a delicious blend of tomato, cumin, onion, paprika, chillies and garlic to deliver an unbeatable tasty and saucy filling. It’s high in protein, is created with natural ingredients and contains no artificial colours or preservatives.

To celebrate the new range, Mad Mex is offering customers a free Mexicali Mince Taco when they purchase any main meal from the 15th -21st August, nationwide. Rock up to a store between these dates and say “Mission Mexicali” to receive the complimentary taco and to taste the Powered by Plants range.