Who doesn’t love Italian? They are leaders in the art of coffee and there’s nothing more romantic than listening to the Italian language. This is why the latest partnership between Lavazza Australia and the world’s number one language app, Duolingo, makes sense.
When you visit Lavazza.com.au and add a minimum of 1kg bag of whole beans to your cart, simply add the code ESPRESSOLINGO to win one of 100 free annual subscriptions to Duoling. The subscription is valued at $170. This offer ends at midnight on the 11th of September 2020.
This partnership came about as a result of research commissioned by Lavazza Australia, which showed that although international travel is off the cards for 2020, many Australians revealed they’d like to learn a new language.
The national report, which spoke to more than 1,000 Australians, found Millennials/Gen Y (37%) to be the most eager to learn a new language, closely followed by Centennials/Gen Z (34%) and Gen X (18%). Baby Boomers came in at the tail end with just one-in-10 claiming any interest in learning a second ‘lingo’.
When it came to the most popular language of choice studied by Aussies, Italian came out on top at 27%, followed by Spanish (24%, French (22%), Japanese (16%), and then Mandarin (11%).
This aligned with Duolingo’s app data, which showed the number of people studying Italian had increased by 27% year on year, dominated by Sydneysiders, followed by Melburnians.
Interestingly, the trends mirrored the nation’s top destination picks of places to visit once international restrictions lift, with Southern Europe, including Italy, Greece, and Spain, first on the list.
The research also went on to find that since the COVID-19 regulations came into place, 6-in-10 Australians reported learning from home was easier, due to fewer distractions (26%) and being able to move at their own pace through learning apps (38%).
Lavazza Marketing Director Mimmo Orlando says to celebrate the launch of their new and most premium whole bean collection yet, Espresso Barista, we’re looking to help Australians create and perfect a professional barista-level coffee in the comfort of their own home while making the most of their desire to learn Italian. “They’ll be able to order their favourite caffè in no time as if they were in Italy.”
To find out more about Lavazza’s new Barista range – Intenso, Gran Crema and Perfetto – here.