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Kingswim unveils revamped water safety program on National Water Safety Day

On National Water Safety Day (December 1st), Kingswim, one of Australia’s leading swim schools, proudly revealed its reinvigorated Water Safety Program. This initiative aims to equip young Australians with the essential knowledge and skills to stay safe in and around water. With rising living costs, an alarming increase in fatal drownings, and record-breaking temperatures, this free education-led program comes at a crucial time for Australians.

Led by Anne Brown, Area Manager of Kingswim Victoria and the original founder of the project, the revamped Water Safety Program features an array of entertaining, engaging, and informative resources and services. Designed for children aged three to five, these resources include a catchy song, interactive storybooks, and playful games, all carefully crafted to help children learn fundamental water skills while having fun.

The program consists of two components:

  1. Incursions: Accredited Kingswim instructors will visit early learning centers, bringing engaging water safety activities and even appearances from Kingsley the Platypus, Kingswim’s lovable mascot.
  2. All-New Digital Resource Pack: Accessible to educators and families, this pack includes a bespoke water safety song with a supporting music video and choreography, an educational storybook featuring coloring pages and brain puzzles, and water safety games that can be enjoyed at home.

Originally launched in 2004, Kingswim’s Water Safety Program has already reached over 50,000 children in its previous form. The refreshed version enhances the existing in-person offering and introduces new digital assets, ensuring that vital safety information is delivered in an entertaining and memorable way.

Anne Brown, recognized with the Holt Australia Day Award in 2007 for her dedication to water safety education, expressed her pride in unveiling the improved Water Safety Program. Having collaborated with numerous educators, policymakers, and industry bodies over the past two decades, Anne’s passion for helping young Australians develop strong water skills remains unwavering.

Olympic swimmer and mother of three, Alicia Coutts, has joined Kingswim as a program ambassador and fully supports the launch. She emphasized the importance of learning strong water skills from a young age and commended Kingswim for its commitment to helping children feel confident in the pool.

Kingswim is dedicated to ensuring the safety of its community members and proactively promoting water safety through early education. The Water Safety Program’s digital resource pack is now available for download on the Kingswim website. Early learning centers in Victoria can also book incursions, with plans for expansion across the rest of the eastern seaboard in early 2024.

By empowering Australian families with life-saving skills, Kingswim’s revamped Water Safety Program aims to prevent drowning and instill confidence in children’s abilities to enjoy water safely.

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