As the Christmas season draws near, a unique festive treat awaits shoppers in Sydney. Johnnie Walker, the legendary blender of fine whiskies, has opened the doors to the Blue Room. This opulent whisky tasting experience, nestled in the heart of Pitt Street Mall, introduces an indulgent twist to the hustle and bustle of holiday shopping12.
This marks the first time a bar-style experience has been introduced in Sydney’s inner-city shopping precinct. The Blue Room is a tranquil oasis amidst the festive frenzy, offering Scotch lovers, first-time taste-testers, and gift-givers a chance to savour the rich flavours of Johnnie Walker’s extensive award-winning range, including the venue’s namesake – Johnnie Walker Blue Label12.
From Friday 17 November to Friday 29 December, the Blue Room invites shoppers to swap their usual gift shopping routine for a new festive tradition at the Ritual Bar. This ornate centrepiece of the Blue Room offers guided tastings hosted by expert whisky connoisseurs12.
After savouring a tasting at the Ritual Bar, guests can delve into Johnnie Walker’s storied history, explore its most popular premium selection, including limited-edition and rare varieties such as the Johnnie Walker Blue Label Lunar New Year Edition and prestigious John Walker & Sons King George V1. Guests can also purchase bottles for themselves or as thoughtful gifts1.
To enhance the tasting experience, specially designed glassware that highlights the unique flavours of the whisky will be available. Personalised engraving adds a special touch1.
Melissa Barry, Marketing Manager for Johnnie Walker Australia, expressed her excitement about this new venture: “We’re delighted to swing open the doors to a brand-new whisky experience for the first time in the heart of Sydney’s central shopping district1.” She added that the Blue Room is a space where shoppers can indulge in a moment of quiet luxury during the busy festive shopping season, conveniently enjoy a dram, or pick up a thoughtful last-minute gift for the Scotch lover in their life1.
A whisky heaven waiting to be discovered behind striking blue doors, the Johnnie Walker Blue Room is located at Shop 03G/5050 Pitt Street1. It will be open from Friday 17 November until Friday 29 December 2023. Opening hours include:
- Monday – Wednesday, 9:30am to 7:00pm
- Thursday, 9:30am to 9:00pm
- Friday – Saturday, 9:30am to 7:00pm
- Sunday, 10:00am to 7:00pm
Bookings for a tasting session at the Johnnie Walker Blue Room are now open for $20 per person. For more information, please visit: www.johnniewalkerblueroom.com.au.
Whisky enthusiasts, Christmas shoppers, and those seeking a unique experience, the Blue Room awaits your presence. Dive deeper into the world of Johnnie Walker, and celebrate the festive season with an unforgettable whisky journey.