If ever there was a time to visit Egypt, it’s now

Get ready to see Egypt like never before! The land of pharaohs and pyramids is stepping into a brilliant new era, and the world is taking notice.

Returning to IFTM Paris 2025, Egypt is sending a powerful message: its tourism offering is richer, more diverse, and more innovative than ever. It’s a bold vision, blending ancient wonders with modern luxury, spiritual journeys, and a deep commitment to sustainability.

And if ever you needed convincing that Egypt’s history is still of interest and in demand, here’s why Egypt should be on the top of your list.

This isn’t just about the timeless magic you already know. It’s about a complete tourism renaissance. We’re talking about everything from the grand opening of a global icon—the Grand Egyptian Museum—to new eco-adventures along the Red Sea. Prepare to have your expectations redefined!

The Grand Egyptian Museum: A New Wonder of the World

Mark your calendars for November 1st, 2025! After years of breathless anticipation, the spectacular Grand Egyptian Museum (GEM) will finally open its doors to the world. Perched majestically overlooking the Pyramids of Giza, this is no ordinary museum. It is an architectural and cultural masterpiece, and officially the largest archaeological museum on the planet dedicated to a single civilization.

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Imagine stepping into a cutting-edge space where history comes alive through incredible technology and immersive storytelling. The GEM promises an unparalleled visitor experience. Its crowning glory? The full Tutankhamun collection, with thousands of artefacts displayed together for the very first time! This is your chance to gaze upon the golden treasures of the boy king in a setting worthy of their legendary status. The GEM is more than a museum; it’s a new global icon and a gateway to the soul of ancient Egypt.

Beyond the Pyramids: A Land of Infinite Variety

While the ancient wonders remain a powerful draw, Egypt’s new tourism vision invites you to explore its incredible diversity. The journey now stretches far beyond the sacred sands, catering to every kind of traveller.

Craving urban energy? Dive into the vibrant, bustling hubs of Cairo and Alexandria. Seeking peace and spiritual connection? Discover the serene desert oasis of Siwa or the sacred landscapes of Sinai. Egypt is curating new routes that connect holy sites across the country, creating transformative journeys for modern pilgrims looking for deeper meaning. From the vibrant coral reefs of the Red Sea to the timeless flow of the Nile, the country is a treasure trove of cultural, spiritual, and natural riches.

Eco-Adventures and Sustainable Travel

Egypt is seriously stepping up its green game! A core part of this new era is a powerful commitment to sustainability and eco-tourism. Significant investments are being made to protect the country’s breathtaking biodiversity, especially around the Red Sea and the Nile Valley.

Stronger marine protection policies are now in place to preserve the world-famous coral reefs for generations to come. You’ll also find more plastic-free tourism zones and a growing number of hotels and tour operators earning green certifications. This means you can dive, trek, and explore with peace of mind. Whether you’re bird-watching in the Nile Delta or trekking through the stunning White Desert, you can experience Egypt’s natural beauty responsibly.

New Experiences for the Modern Traveller

Egypt’s Ministry of Tourism and Antiquities has been listening to what today’s travellers want, and the result is a wave of exciting new travel products. These experiences are designed for both the intrepid explorer and the luxury connoisseur, all while offering incredible value.

Get ready to discover:

Boutique Eco-Lodges: Stay in unique, environmentally friendly accommodation that puts you right in the heart of nature.
Immersive Cultural Circuits: Go beyond the main sites with tours that connect you to local communities and hidden gems.
Wellness Retreats: Unwind and rejuvenate with experiences that blend ancient traditions and modern spa therapies.
Luxury Desert Safaris: Explore the vast, beautiful deserts in style and comfort, sleeping under a canopy of stars.

A Vision for the Future

This tourism renaissance is all part of a clear, integrated strategy. The Ministry of Tourism and Antiquities is prioritising sustainable growth, diversifying the country’s offerings, and investing in everything from major infrastructure improvements to digital innovation. As Ahmed Youssef, CEO of the Egyptian Tourism Authority, puts it, “Egypt combines the allure of timeless ancient wonders with new, immersive experiences that showcase the country’s full spectrum of heritage and life… Egypt is future-ready and more welcoming than ever.”

Your Invitation to Rediscover Egypt

There has never been a more exciting time to visit Egypt. It’s a destination that beautifully marries its profound history with a forward-thinking vision. You can stand in awe of monuments built thousands of years ago and, on the same day, dive into a vibrant, modern culture bursting with new energy.

From the grand unveiling of the magnificent GEM to the serene eco-lodges of the Red Sea, Egypt is calling. It’s an invitation to explore, to discover, and to be part of a thrilling new chapter in its timeless story. Are you ready to answer?