From the heart of Sydney comes a dazzling gem, Alana Maria Jewellery, a brand that is confidently redefining the landscape of Australian handmade jewellery. The brand, brimming with vibrancy and creativity, has made a name for itself through its unique designs, superior craftsmanship, and a commitment to sustainability.
Handcrafted Everyday Luxury
Alana Maria Jewellery is not just about adorning oneself with beautiful pieces; it’s about experiencing everyday luxury that is as unique as the wearer. Each piece is handcrafted with intention, designed to inspire, and made to last. This is more than just jewellery; this is wearable art.
A Digital Presence to be Reckoned With
With a significant following on social media platforms like Instagram, where they boast over 83K followers, and TikTok, where they have garnered over 944.4K likes, Alana Maria Jewellery has successfully managed to create a digital community that mirrors their brand values of authenticity, creativity, and individuality.
Ethically Designed and Handcrafted
In an era where sustainability and ethical practices are paramount, Alana Maria Jewellery stands out as a minimalistic brand that ethically designs and handcrafts its pieces in Sydney. Their commitment to responsible practices is a testament to their dedication to creating a better world through their craft.
As seen on…
The allure of Alana Maria Jewellery is not only recognized by its growing fan base but also by renowned personalities. The brand has been donned by notable figures such as @lilamoss, who was seen wearing their Muse Necklace in 14k Gold.
More Than Just a Store
Their boutiques, located in Freshwater, Byron Bay & Bondi Junction, serve as creative havens where customers can experience the brand’s ethos firsthand6. The brand has also been featured in illustrious magazines like Vogue, Vanity Fair, Marie Claire, and Harper’s Bazaar6, further solidifying its place in the world of luxury jewellery.
Alana Maria Jewellery is more than just a jewellery brand; it’s a movement that celebrates individuality, craftsmanship, and responsible practices. It’s the perfect blend of elegance and sustainability, a treasure trove of pieces designed to inspire and last.
So, are you ready to add a touch of everyday luxury to your life? Alana Maria Jewellery awaits you.
We spoke to Alana Maria about her jewellery approach. Here’s how it went…
manufacturing model helps us minimise waste and gives us full insight and control over our production process – from sourcing and production to packaging and transporting. However, sustainability is a journey, not a destination, and we are always looking for ways to make our practices and products more sustainable.
What is your favourite piece that you’ve ever designed and why does it hold special significance for you?
I have one piece of jewellery that I’ve not taken off since the day I made it. It’s the very first ring I ever made from scratch. It’s a silver ring with a polished finish and while it’s not the prettiest piece I’ve made, it carries huge sentimental value. It’s my lucky charm!
What sets Alana Maria Jewellery apart from other jewellery brands in the market?
I think we are one of the few jewellery brands in Australia that make most of their pieces locally and to order. I’m so proud of my team of 15 jewellers who make our pieces on-site in our workshop here in Sydney. It’s such a privilege to constantly be surrounded by this amazing team of young women who inspire me every day and remind me of why I started this business.
Could you share some of your future plans for Alana Maria Jewellery?
Of course! We recently launched our take on permanent jewellery – AMJ Forever – which our customers absolutely love. It’s such a fun concept that we would like to explore more and bring to other stores and venues in the near future.
What advice would you give to budding jewellery designers looking to start their own brand?
I would say one of the most important things to do before starting your own jewellery business is to define what sets your designs apart from others in the market. Try to develop a signature style that reflects your creativity and resonates with your audience. This not only shields you from falling for temporary trends but also cultivates a strong brand identity which will help your business last in the long run.