Black Star Pastry has been super busy this month, with the reveal of a brand refresh, two new additions to its line-up of legendary cakes, its first international store opening in Shanghai in mid-December, and the launch of a Melbourne flagship store at Chadstone Shopping Centre.
Melbourne’s newest store, created by architects March Studio, pays tribute to Chadstone’s standing as Australia’s fashion capital with a design concept celebrating one of high-end fashion’s enduring trends, logomania.
A kiosk site with 360-degree frontage set among Chadstone’s luxury brands, this maximalist design aesthetic comes to life with a three-dimensional halo of jumbled letters that reveal elements of the brand as you circle the store exterior.
“Since we first brought Black Star Pastry to Melbourne, with a Carlton pop up in 2017, this city has
embraced our cakes,” said Black Star Pastry’s General Manager, Josef Murray.
“This Chadstone store brings our cake closer than ever to our fans and with over two million visitors to Chadstone each year, this promises to be Black Star Pastry’s busiest ever outpost.”
The store will serve the full range of Black Star Pastry’s iconic cakes and pastry, plus ST. ALi coffee. It will also serve as a cake collection point for pre-ordered celebration sized cakes; perfect for Christmas, Black Star Pastry’s cakes are available in sizes from four portions to four tiers serving over 100 people.
Black Star Pastry’s emerging base of Melbourne fans were the first in Australia to taste two new cakes, released to celebrate the Chadstone opening: Black Sesame Zen Cake (a layered cheesecake that’s inspired by a zen Japanese rock garden) and Mango Yuzu Cake (a new summer favourite combining refreshing yuzu with creamy coconut, the sweetness of fresh mango and the fun mouthfeel of sago). Sydneysiders will also be able to enjoy the new desserts from 18 December 2021.
Black Star Pastry’s brand refresh includes the introduction of three new characters: Star (young boy), Black (hedgehog) and Dough (French bulldog). The characters are part of a series of commissioned illustrations created by renowned Japanese artist, Noritake – the heroes of a new, cross-cultural brand redesign that plays on the joyfulness of cake and its role in celebrating friendship.