Beauty is more than mask deep: 5 emerging trends for 2020 and beyond

As it turns out, many of the pundits’ predictions for 2020 beauty trends have turned out to be all wrong, because COVID-19 upended everyone’s social lives – and when our social lives went out the window, so did our beauty regiments. Now that we’re all trying to get things back on track, a glaring question remains: Is beauty even remotely important if you’re hiding your face behind a mask? The answer: of course it is. On one hand, you can safely ignore all those beauty bloggers’ beginning-of-the-year predictions for what the top-selling lip colors would be in 2020. But on the other hand, the beauty industry isn’t totally dead in the water. Some clear beauty trends have emerged as this year is unfolding, including the following: 1.      Cosmetic surgery is as popular as ever Demand for cosmetic surgery was trending up before the Coronavirus became a crisis, and it still remains strong afterwards. In particular, Botox and breast augmentation procedures remain popular and highly sought after. The COVID-induced lockdowns also affected men’s self-perception. Sizable numbers of Australian men couldn’t get to the gym to work off all the beers and takeaway meals they overindulged in whilst stuck at home. News.com.au reports that many of these guys are now actively seeking ways to fix their man boobs. As a result, Cosmos Clinic has seen a corresponding boost in new appointments for male liposuction procedures. 2.      Dramatic eye makeup While sales of many cosmetic products have been trending down in the recent past, eye makeup has proven… Read More