Tag: starbucks

Now you can enjoy your Starbucks in your jammies without leaving the house

Starbucks at home

With the launch of the Starbucks At Home range, coffee lovers will now be able to enjoy cafe-quality coffee without having to leave the house.  You can now grab five new premium coffee styles from your local supermarket, which includes Roast & Ground, Whole Bean, Premium Instant, Premium Coffee Sachets, and Starbucks By Nescafé Dolce Gusto capsule options, which builds on the existing Starbucks By Nespresso range.  Starbucks At Home Roast & Ground and Whole Bean (RRP $9.00) The Roast & Ground varieties can be extracted through pour-overs, drip filters and coffee presses, while the whole coffee beans allow for customised grinding. Both recreate the signature freshly-brewed taste of a perfect Starbucks brew at home. Starbucks Premium Instant Coffee 90g (RRP $9.95) is a duo of high-quality soluble coffees created by Starbucks master blenders. These premium coffees use the same high quality 100% Arabica beans as the Starbucks coffee houses.  Starbucks By Nespresso Pike Place 10pk (RRP $6.90) is the newest addition and seventh variety of expertly-roasted Starbucks coffee encapsulated in Nespresso’s authentic aluminium capsules. Starbucks At Home Premium Coffee Sachets (RRP $5.90) is a new range of sachets inspired by several iconic coffee house favourties and include the following flavours: Cappuccino, Latte, Caramel Latte and Caffe Mocha.  Starbucks By Nescafé Dolce Gusto (RRP $8.50) is a new range of Starbucks capsules filled with high quality 100% Arabica beans with specific roasting and taste profiles used in Starbucks coffeehouse staples that can be made from a NESCAFÉ Dolce Gusto machine in the comfort of your… Read More

5 simple ways to increase your brand recognition

Starbucks cup

In today’s highly competitive marketplace, building brand awareness should be one of your top priorities. Think about it from your own perspective – when you’re searching for a product or service, aren’t you more likely to choose a brand that you recognise over an unknown competitor? Establishing a cohesive brand image will make customers more likely choose you every time because you’ve made yourself known to them. This sets you apart from the sea of other companies that are all fighting for that same precious consumer dollar. Here, we look at five easy ways to increase brand awareness that you can start implementing today: Invest in promotional products Getting branded promotional products made up for your business is a tried and true method for boosting brand awareness. When people have a useful product with your branding on it, such as a USB drive, pen, electrical item or mug, it’s more likely that your company will remain at the forefront of their mind (and those who see them using the product!). You can give out promotional products to your clients when you meet with them, or offer an item as a free gift with a purchase from your online store. Partner up with influencers When people see someone they know and trust endorsing your product on social media, they’re more likely to place trust in your brand. According to research, influencer marketing offers a return on investment that’s eleven times higher than traditional forms of marketing such as TV, print and desktop ads. With more and… Read More