Tag: SEO

Master the basics of search engine optimisation

Updated: 23/01/2023

What is SEO? Search engine optimization, or SEO, is a marketing technique used to increase the visibility of websites on search engines such as Google and Bing. By optimizing websites for search engines, businesses can draw more organic traffic to their website and rank higher in the results pages. SEO is an ever-evolving practice that encompasses a wide range of techniques. These techniques include on-page optimization, off-page optimization and technical SEO. On-page optimization involves optimizing individual webpages for keywords related to the content found on them. This includes writing meta titles and descriptions that contain relevant keywords as well as properly formatting images and other elements found on each page. Off-page optimization deals with activities outside of your website that help boost its ranking in search engine results pages (SERPs). This includes link building, directory submission, local citation building and more. Technical SEO revolves around making sure a website’s infrastructure is up to date so it can be indexed correctly by Google’s bots or “robots” which crawl the internet regularly looking for new content to index into its database. The ultimate goal of SEO is to improve rankings in SERPs so businesses can get more organic traffic from users who are actively searching for their product or service online. If you’re looking for the right digital marketing agency to take your business to the next level, click the link: https://firstpageusa.com/. Benefits of SEO Search engine optimization (SEO) is an essential part of digital marketing, and it’s something that every website owner should be taking advantage… Read More

Category: COLLABORATION

Tags: How to SEO, Master the basics of search engine optimisation, SEO, What is SEO

Why Shopify SEO has become popular in 2021

by THE F

Posted: 16/08/2021

Shopify is a user-friendly subscription-based software that allows you to set an online store for your business. You don’t need to be a technical expert to start your store on this platform. Either starting from scratch as a startup business or looking to convert your physical business into an online business, Shopify is the best platform to join. As it provides you with an opportunity to sync your online and physical presence from your Shopify account. Shopify might seem to be a simple tool for running businesses, but it is a commerce platform that provides its users with a versatile option to reach out to international audiences. Moreover, the SEO marketing of this Shopify store helps boost brand awareness and lead generation of a business within no time. Bringing traffic to your online and offline store with a greater speed. The reason behind it being so popular. Ways to boost your sales with Shopify SEO Keyword optimisation A Shopify store has SEO (search engine optimization) built-in and features that let you optimize the content. One such form of content optimization is keyword optimization. There are specific keyword areas that allow one to optimize their shop as the high-ranking Google result. The keyword areas used to optimize the content include Page titles, meta descriptions, ALT tags, and a page’s body content. Adding SEO keywords to these areas of the article published related to the product or added to the product description help get more traffic to the store. However, there are many professional services available that… Read More

Category: COLLABORATION

Tags: SEO, Shopify