The official shoe of the Sydney Gay & Lesbian Mardi Gras: Hush Puppies

Hush Puppies are hardly the first shoe brand you think of when you think of gays dancing down Oxford Street Sydney, but that hasn’t stopped them becoming the new footwear partner of the annual Sydney Gay and Lesbian Mardi Gras! They’re the official sponsor of Doggywood at Fair Day, too, turning out all the happy rainbow celebrations in footwear you need to give you life. The shoe is a limited edition sneaker design that pays homage to the Pride flag with glittery rainbow stripes featured in the design along with super smushy soles. And! To make it better, they’re going to be donating 50% of profits from rainbow shoe sales to the Sydney Gay and Lesbian Mardi Gras community grants programs which offers financial support to LGBTQI community organisations. Hush Puppies will be making an inaugural road trip from Melbourne to Sydney ahead of the parade. Scheduled to stop in Albury, Wagga Wagga and Goulburn the team will be popping up activations in each location, complete with a photobooth and games where they’ll be giving away a truckload of prizes to be won. Get them for $149.95 on pre-order here.