IKEA releases a new phrasebook – for your plants

IKEA Australia is marking Plant Appreciation Day with the launch of Plantitudes, a free Swedish phrasebook designed to help Australians talk to their plants in a way that inspires growth. The book boasts 18 pages of foliage-loving phrases, using compostable and recyclable materials so that it can later be used for mulch. Studies show that vibrations from speech can have a positive impact on plant health, and IKEA has found that its plants are more likely to thrive when spoken to in Swedish. The Plantitudes launch is part of IKEA’s annual Life at Home Report, which found that Aussies are more likely to talk to their plants than the global average. The report also revealed that 43% of Australians feel more positive about their home in 2022 than they did in 2021, with an even greater sense of optimism than the global average. More Aussies are also staying at home more often, with one in four pretending to have plans so they can continue to stay home, and 28% having eaten a meal in bed. Nader Agha, Life at Home expert at IKEA Australia, said that the statistics reflect how Australians are choosing to embrace their homes more than ever, and that the company wants to encourage Aussies to talk to their green friends this Plant Appreciation Day. Austalians can receive a free Plantitudes book with every plant purchase at IKEA stores nationwide on April 13th, and throughout the weekend while stocks last. IKEA offers a range of plants and growing accessories for its customers…. Read More