Motorola has reignited the Gen Z revival of Y2K trends with the launch of the motorola razr 50 ultra, precisely 20 years after the iconic introduction of the RAZR V3.
The new flip phone, priced at $1,699 RRP, boasts the industry’s largest and most intelligent external display among flip phones, measuring 4.0 inches with up to a 165Hz refresh rate and a resolution of 1272 x 1080.
Bold Colours and Vegan Leather Finishes
The motorola razr 50 ultra comes in vibrant colours—Spring Green, Midnight Blue, and, for the first time in Australia, the Pantone™ Color of the Year 2024, Peach Fuzz. These finishes are complemented by soft vegan leather, providing a premium feel and look.
Nostalgic Nod with Modern Enhancements
Channeling the must-have flip phone aesthetic of the 2000s, the new razr has been given a modern twist that even appealed to original IT girl Paris Hilton. She made a grand appearance at the New York launch event, DJing to celebrate her partnership with motorola razr. Now that’s hot.
Pre-order and Exclusive Offers
Pre-orders for the motorola razr 50 ultra are available from July 2 to July 16. The phone will officially be on sale from July 17. Customers who pre-order or purchase the phone during this window are eligible to redeem a bonus pair of moto buds+ featuring Sound by Bose, valued at $249. The buds come in the Forest Grey colour and can be redeemed on or before August 13, 2024, with proof of purchase and handset IMEI number.
Advanced Camera and AI Features
Content creators will find the new motorola razr 50 ultra an essential tool. It features Motorola’s best razr camera technology yet, including a 50MP high-res main camera, moto AI capabilities, and 2x optical zoom. The external display supports hands-free content capture, camcorder mode, and Google Photos AI-powered editing features. Take advantage of Photo Booth on both external and internal cameras to stitch four photos into a ready-to-share collage.
Intelligent and Customisable External Display
The 4.0-inch external display offers easy access to apps and features, including Google Photos, Gemini AI services, Spotify, and Bose control panels. Users can customise their display with new clock faces, screensavers, and innovative moto AI experiences like Style Sync and Magic Canvas.
Durable and Stylish Design
The motorola razr 50 ultra is designed to be both beautiful and durable. It includes Corning Gorilla Glass Victus for the external display, underwater protection, and a redesigned hinge that improves durability and offers better dust protection.
High-Performance Hardware
Powered by the Snapdragon® 8s Gen 3 Mobile Platform, the motorola razr 50 ultra brings AI-driven performance, connectivity, and enhanced content capture. It’s equipped with 12GB of RAM, a 512GB storage capacity, and a 4000mAh battery with 15W wireless and 5W reverse charging capabilities.
Expansive Ecosystem and Smart Software
The phone integrates seamlessly with Motorola’s larger ecosystem, including the moto buds+ and the Hello UX platform. Hello UX provides extensive personalisation options, smart connectivities like Family Space, Moto Unplugged, and comprehensive security features with Moto Secure.
AI Innovations on the Horizon
Motorola plans to introduce new moto AI features, such as Catch Me Up for summarising personal communications, Pay Attention for recording and transcribing conversations, and Remember This for capturing moments and details. These features will enhance the overall user experience, making the motorola razr 50 ultra an intelligently adaptive device.
Australian Availability
The motorola razr 50 ultra will be available in Midnight Blue, Spring Green, and Peach Fuzz from popular Australian retailers including JB Hi-Fi, Harvey Norman, OfficeWorks, The Good Guys, Mobileciti, Amazon, and motorola.com.au. Pre-orders are set for July 2-16, with general availability starting July 17.
Experience the perfect blend of nostalgia and cutting-edge technology with the new motorola razr 50 ultra. Whether capturing stunning photos, managing your favourite apps, or flaunting its stylish design, this device is set to be a favourite among modern flip phone enthusiasts.
More info at the Motorola website