Exploring the charms of France during the Paris Olympics 2024

Paris skyline

As Paris readies itself to welcome hordes of sports enthusiasts for the much-anticipated 33rd Summer Olympic and Paralympic Games, the latest data from Booking.com unveils a fascinating trend among Aussie travelers. Not only are they gearing up to witness athletic prowess, but they also have their sights set on savoring the essence of French culture beyond Paris.

Unveiling Wanderlust Trends

Amidst the allure of Paris, Australian tourists are venturing towards lesser-known French gems, as indicated by recent search data. The figures paint a vivid picture of wanderlust preferences, steering travelers away from the conventional tourist paths.

Strasbourg: A Gothic Wonderland

The data showcases a remarkable 210% surge in Australians searching for accommodations in Strasbourg compared to the previous year. For those with an eye for architecture, the gothic marvels of Notre-Dame beckon, promising a journey through history and craftsmanship.

Marseille: Sun, Sand, and Serenity

Aussie sun-seekers are turning their gaze towards Marseille, a picturesque coastal town nestled in the enchanting Provence region. Booking.com notes a notable 70% uptick in searches for this Mediterranean haven, catering to those craving a perfect blend of beach bliss and cultural charm.

Insights from Booking.com

Todd Lacey, the Regional Manager for Oceania at Booking.com, stands ready to delve deeper into these travel trends. His insights offer valuable commentary and interview opportunities, shedding light on the evolving preferences of Australian travelers exploring France during the European summer.

Australia to France Search Data Snapshot (European Summer 2024)

  • Paris
  • Nice
  • Marseille – 70% increase
  • Saint-Tropez – 40% increase
  • Cannes
  • Antibes – 30% increase
  • Lyon
  • Bordeaux
  • Menton – 55% increase
  • Strasbourg – 210% increase

Methodology: Data searches conducted between 26 May, 2024, and 2 June, 2024, for check-in dates spanning 24 July, 2024, to 11 August, 2024, were compared with search activity from the same period in 2023.