‘The unsaid says a lot’ campaign making Trans visible

The Victorian Government is proud to announce the launch of The Unsaid Says a Lot, a groundbreaking campaign aimed at raising public awareness about the everyday discrimination faced by trans and gender diverse communities and driving systemic change. This campaign is the first government-led initiative of its kind in Australia and is a crucial part of Pride in our Future: Victoria’s LGBTIQA+ strategy 2022-32, which is dedicated to promoting equality and inclusivity for LGBTQIA+ communities across the state. The campaign highlights the often overlooked, non-verbal cues and microaggressions that contribute to a culture of discrimination and exclusion for LGBTQIA+ communities and takes place alongside the blatant physical expressions of discrimination and reduced opportunities that these communities endure. The campaign is supported by research revealing that discrimination, stigma, and unequal treatment are commonplace for trans and gender diverse Victorians. Findings from a national survey by La Trobe University show that more than three in four trans and gender diverse people were treated unfairly because of their gender identity in the preceding 12 months. This discrimination contributes to higher rates of depression, anxiety, and suicide among LGBTIQA+ people compared to the general population. Leveraging a series of creative campaign materials such as videos, posters, social media initiatives, and community engagement activities designed to foster empathy and inclusivity, the campaign aims to emphasise the significant impact that seemingly minor moments can have on the well-being and mental health of trans and gender diverse individuals. Creative inclusive communications specialist agency Think HQ led the co-design approach, which included input… Read More