Troye Sivan and Smirnoff are doing stuff

Troye Sivan, the GRAMMY-nominated global music sensation and pop culture icon, has just added a fresh and exciting title to his résumé – Smirnoff’s new ‘Chief Vibes OFFicer’ (CVO). Yes, you read that right. Troye is officially taking the reins as the global curator of “immaculate vibes,” kicking off a multi-year partnership with the world’s No.1 vodka brand, bringing fun, connection, and vibrant energy to fans across the globe. A Partnership That’s Pure Vibes The announcement couldn’t have come at a better time. Troye, who just wrapped his electrifying Sweat tour alongside Charli XCX, is preparing to hit the road again for the Australia and New Zealand leg of his global solo tour in support of his critically acclaimed 2023 album Something to Give Each Other. And now, amidst all this, Sivan is stepping confidently into his role for Smirnoff, amplifying the call to “Go OFF.” Smirnoff’s Go OFF campaign champions the idea of ditching the daily grind and making time for the good stuff—spontaneous nights out, belly-laugh-induced shenanigans, and unforgettable moments shared with friends. “Go OFF” is about togetherness, fun, and individuality, qualities that Sivan embodies effortlessly. “For me, Smirnoff has always been omnipresent—whether it’s at house parties, backstage at shows, or nights out with friends. I see the brand all around the world, and whenever I do, it feels like something I want to be part of,” said Troye. “’Go OFF’ is all about getting people together and being ourselves—something I’ve really embraced in this part of my life and something I’m excited… Read More