Ted Baker makes waves in Bondi with its newest store

Ted Baker Bondi Junction store Sydney THE F 10

Think 50s swimsuits, kitsch beach theming and traditional Ted Baker magic and you have what turns out to be the latest iteration of the Ted Baker retail situation in Australia, right in the trendy Westfield Bondi Junction shopping centre. As with all Ted Baker locations, the store’s design aesthetic has been drawn from local influences […]

Ted Baker Spring-Summer 2015

Ted Baker’s SS15 menswear and womenswear collections are an escape into a fanciful selection that bursts into life with flashes of bold print, strong textured fabrics and vivid colours. Titled “Pinch Me”, the collection was presented at Andrew Boy Charlton pool Sydney and the location choice was reminiscent of the warm and hazy mood as captured in […]

A Vespa kind of mood

Milan in Melbourne; that’s the Vespa way. As perfect for a weekend away as it is a weekend zipping around town, the Vespa is – and has been for decades – at the pinnacle of the quick-and-easy scooting world, celebrating ease of freedom and movement that we all never find the time for. Recently though […]

Ted Baker opens at Melbourne’s Emporium

The one thing I love most of all about Ted Baker London is that they put so much time and energy into their store designs and outlays. Their latest one is no exception. After the debut of their Brisbane store earlier this year, which was themed around astrology and star gazing thanks to Sir Thomas Brisbane, their […]

Ted’s new store takes to the tracks

Since coming to the country in 2004, Ted Baker London has been kicking goals and growing as quickly as each year will take it. If you’re not familiar with the brand, it’s quite surprising because its presence has grown from two small Victorian stores  in its Australia-New Zealand arm only a few years ago to a […]

Ted Baker Australia opens in Queensland

When Sir Thomas Brisbane set-up the first planetarium in the southern hemisphere, I’ll bet he didn’t expect his little step in history would be the inspiration for a new retail instalment in his city’s namesake, Brisbane. Ted Baker London is a relatively new venture in Australia that has just expanded to their fifth store in Indooroopilly, […]

Ted Baker X THE F Collaboration

This time of year, all those fabulous and fashion-hungry dawn upon Melbourne’s Central Pier in Docklands for the celebration of consumer-centric fashion, the Virgin Australia Melbourne Fashion Festival (VAMFF). This year, the English founded and born retailer Ted Baker is no different with their introduction of their very own space cube to the grand curb […]

Ted Baker’s SS13 Finishing School

There’s no lying that Ted Baker doesn’t do things by the book. From their designs, prints, fits and styles, the Ted Baker name is synonymous internationally with something different to the run-of-the-mill men’s and women’s clothing options we see in the mainstream. Taking a global perspective on a niche market, the Ted Baker spring-summer 13-14 […]

25 years of Ted Baker

This year Ted Baker Celebrates their 25th year in global business. That’s a long time! Inspired by all the colour, cultural difference and aesthetic beauty the world has to offer, Ted Baker’s 25th year is going off with a bang and bringing its customers to the forefront of where it all began. The Ted Baker […]

Getting baked with Ted

On a cold and gloomy Melbourne day, I met-up with one of the marketing world’s leading minds, a friend of mine, Caroline Chagas for the launch of the Ted Baker Autumn-Winter range in their Little Collins Street store. It didn’t disappoint. An explosion of colour, texture and an array of both formal and casual-appropriate attire slapped me in […]