Talking women in business with Isabelle Dubern, co-founder of The Invisible Collection

The Invisible Collection is an e-commerce outlet selling bespoke pieces crafted by renowned interior designers – and well! – But it’s the way they sell their furniture online that sets them apart from the rest. They have a very curated offering, bespoke sourcing services to industry and private clients and strong links with their artists and designers, acting as agents to organise pop ups and events worldwide, all the while creating strong and sustained visibility to all the talents they live to showcase. We had a chat with Isabelle Dubern, the woman behind the work, about it all. How do you explain the success of The Invisible Collection, pioneer on the e-commerce market of collectible furniture, after a year of existence? Just like music and fashion, the furniture industry is a cultural business. With The Invisible Collection, culture is a prerequisite for the purchase of furniture pieces. If our customers did not have this cultural knowledge, they would not buy pieces at the prices we practice on the site. The Internet has fundamentally changed the way culture is conveyed, music is the best example, and the same lessons apply to fashion, art and decoration. Art has already largely begun this shift: one out of two clients that participate in auctions online at Christies is a new customer for the auction house. Moreover, the furniture pieces of the interior designers we present are luxury products, both from the craftsmanship and the creativity that go into them. According to Mac Kinsey, online luxury sales will triple in… Read More